Category: Innovation Perspectives
This is the fourth of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What do you consider the most important single development in innovation methodology?’. Here is the next perspective in the series: by Drew Boyd Could the greatest innovation of all time be a method of innovation? Roger Smith proposed this in The Evolution of Innovation. Is such a method out there? The answer is yes. Suppose you want to come up with a new product idea. Where do you begin? What method would you use? Conventional thinking suggests three possible directions. First, we could seek insights from our customers through research and observation (Voice of the Customer). Second, we could emulate what inventors like Edison and Disney did to create new ideas (Voice of the Expert). Or we could seek ideas from competitors and …
This is the third of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What do you consider the most important single development in innovation methodology?’. Here is the next perspective in the series: by Bob Donnelly Historically, most innovations have come from corporate research labs and entrepreneurs coming up with faster, better or cheaper solutions to consumer’s constantly changing requirements. However, today the dynamics of innovation have shifted dramatically from these traditional sources of innovation to what is the most important development in innovation methodology ever – the customer. The internet has enabled customers to now dictate to manufacturers what they need and want, and through their social networks share their experiences with others like them in ways that were never before available. The web and e mail have empowered customers with greater latitude over how they interact and on what … Continue reading
This is the second of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What do you consider the most important single development in innovation methodology?’. Here is the next perspective in the series: by Kathy Robison If your company is following suit in a growing trend and starting an innovation campaign, beware of the pitfalls. Many companies assume they can create a few goals, advertise the idea, provide a bit of training, and expect that greatness will appear. If it is unbridled success you are after, and you are trying to create a stark competitive advantage, it is critical to start by innovating your management strategy. Asking employees to be innovative and contribute to the next competitive advantage while employing a management strategy left over from the Industrial Revolution is like asking your 1960’s percolating coffee maker to give you a … Continue reading
This is the first of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What do you consider the most important single development in innovation methodology?’. Here is the initial perspective in the series: by Mike Dalton What if I told you there wasn’t one? Now, don’t get me wrong—there’s a list of brilliant innovation tools, theories and approaches a mile long. Open Innovation, Disruptive Innovation, Outcome Based Innovation, Customer Focused Innovation, TRIZ, Lateral Thinking, Stage-Gate…and that hardly begins to scratch the surface. The problem with trying to choose one as the most important is that while many have widespread utility, they only make a difference if the problem they help solve is the one that is limiting your growth. Let me explain. Innovation is a process where successful ideas move to commercial reality along a path something like this: An idea … Continue reading
August’s opportunity to contribute your Innovation Perspectives is now here. This monthly feature presents our loyal readers (295,000+ unique visits last month) with different perspectives on a single topic all in one place – from several different authors. It gives our innovation community the opportunity to compare, contrast and discuss them in the comments here on Blogging Innovation and with the 3,450+ people in the Continuous Innovation group on LinkedIn. Here is this month’s topic from Graham Horton for publishing the week of August 23-August 29, 2010: — What do you consider the most important single development in innovation methodology? Thank you to Spigit for sponsoring Blogging Innovation this month. Find out more about Spigit here. The submission deadline is midnight GMT on August 21, 2010 Several contributing authors will be writing articles on this topic, but you are also welcome to submit an article. The process is simple: Submit … Continue reading
Innovation Perspectives is our monthly feature to present our loyal readers with different perspectives on a single topic all in one place along with the ability to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn. July’s topic was:”How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?” Mike Dalton – Digging in the Jungle Drew Boyd – Green Field Innovation Mark Prus – Follow Their Hearts Jeffrey Phillips – Opportunities or Threats? Mike Brown – Identifying Early Stage Innovation If you would like to suggest a topic for next month’s Innovation Perspectives, or would like to contribute, please leave a comment or contact us. You can check out all of the ‘Innovation Perspectives’ articles from the different contributing authors on ‘How should firms identify innovation … Continue reading
