Category: Innovation Perspectives
We’re rapidly becoming a quick-communication world. 140 characters is all we get on Twitter, and it’s becoming the new “elevator pitch.” Communication has moved from letters and phone calls to texting and Facebook. What we write, and say, is getting shorter. Book sales have declined for 4 years, and magazines are rapidly becoming an historical artifact. We rely on bloggers to read, digest, reformat and inform us quickly about what we want to know. But, behind this, there has to be real fact gathering. Somebody has to report information as it happens, and dispense it. In many countries this was done by the government. But in the modern world we’ve relied on newspapers, and the wire feed services (AP, UPI, Reuters) that supply newspapers, to give us a lot of the raw news. Newspapers used ad revenue to pay for news acquisition, and they delivered the stream every morning. But … Continue reading
March’s opportunity to contribute your Innovation Perspectives is now here.This monthly feature presents our loyal readers with different perspectives on a single topic all in one place – from several different authors. It gives our innovation community the opportunity to compare, contrast and discuss them in the comments here on Blogging Innovation and with the 2,300+ people in the Continuous Innovation group on LinkedIn.Here is this month’s topic for publishing the week of March 29-April 4, 2010:How should firms develop the organizational structure, culture, and incentives (e.g., for teams) to encourage successful innovation?Thank you to Drew Boyd for submitting this month’s topicThank you to Brightidea for sponsoring Blogging Innovation this month. Find out more about Brightidea here.The submission deadline is midnight GMT on March 27, 2010Several contributing authors will be writing articles on this topic, but you are also welcome to submit an article. The process is simple:Submit your article … Continue reading
Innovation Perspectives is our monthly feature to present our loyal readers with different perspectives on a single topic all in one place along with the ability to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn. This month’s topic was:”Who should be responsible (if anyone) for trend-spotting and putting emerging behaviors and needs into context for a business?”Thank you to Jeffrey Phillips for submitting this month’s topicHere is a list of all of the authors that participated this month and links to their articles on this topic.Jim Estill – Leader’s Role in Trend SpottingMike Brown – Trendspotters’ Fab FiveBraden Kelley – Trendspotting TrifectaRocco Tarasi – All of the AboveJeffrey Phillips – Purpose, Frequency and ResponsibilityRobert Brands – Shepherding a Team of OpportunistsVyoma Kapur – Trend Spotting CollaborationAdam Schorr – Your Trend Spotting TeamIf you would like to suggest a … Continue reading
This is the eighth of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘Who should be responsible (if anyone) for trend-spotting and putting emerging behaviors and needs into context for a business?’. Here is the next perspective in the series:by Adam SchorrIt is critical that businesses have a clear sense of the state of their current marketplace. They need to understand the needs of their customers, the relevant business models, the competition… But all of this is only good for keeping the lights on today. It does nothing to insure the future viability of a company because the world changes. New competitors emerge from nowhere. Business models grow stale and new ones are created. Customer needs change. In order to insure a healthy future, companies must remain aware of emerging trends, identify which are relevant and develop plans for responding.But who … Continue reading
This is the seventh of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘Who should be responsible (if anyone) for trend-spotting and putting emerging behaviors and needs into context for a business?’. Here is the next perspective in the series:by Vyoma KapurTypically, a corporation would hire a market research or a consulting firm to keep up-to-date with the latest consumer trends. Millward Brown, Iconoculture and Forrester are examples of firms which use sophisticated research techniques to advise their clients on how consumers are behaving today, and how they might behave tomorrow. Whether we are talking about changing media habits, evolving taste buds or the growing popularity of a certain sport, keeping tabs on consumer lifestyles does not happen automatically. Time, effort and capital need to be invested to stay ahead of rapidly changes and adapting business operations accordingly.However, trend-spotting does not … Continue reading
This is the sixth of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘Who should be responsible (if anyone) for trend-spotting and putting emerging behaviors and needs into context for a business?’. Here is the next perspective in the series:by Robert F Brands with Jeff ZbarWhen an entrepreneur creates a new product or company, the result usually is borne by spotting an emerging trend, conceptualizing an innovation, or seizing an opportunity unmet or consumer behavior emerging in the marketplace.But what happens once the company opens its doors or the product hits the market? Whose responsibility is it to spot the next trend or opportunity? More important, who should be charged with shepherding the behavior of trend-spotting across the organization?Everybody is responsible for trend spotting. This isn’t some cliquey club; limit your people’s involvement at your own peril. From the Marketing and … Continue reading
