Category: Innovation Perspectives
This is the fifth of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What is the role of social media in innovation? (Either inside or outside the organization)’. Here is the next perspective in the series:by Steve ToddOne of the main innovation themes that I encounter as an intrapreneur in a global organization is innovation by adjacency. This theme is a key driver for introducing new products into the high-tech industry. The e-book “Innovate With Influence” provides several examples of new products that have resulted from the integration of adjacent technologies. The adjacency theory relies on collaboration with two separate yet equally important parties: customers and technologists.I use the diagram below to highlight the main task of a corporate intrapreneur.An intrapreneur starts with deep technical knowledge and goes in search of new problems to solve (customer needs and requirements) and new … Continue reading
Innovation in Social NetworkingThis is the fourth of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What is the role of social media in innovation? (Either inside or outside the organization)’. Here is the next perspective in the series:by Bob PrestonWhat comes to mind when I think of social networking is the typical idle gossip and tidbits of information from friends and family for personal updates on “what are you doing now?” Facebook, MySpace, Twitter, YouTube… We all know them for fun personal and individual social news which spreads faster than wildfire. Beyond the personal use of social networking, however, organizations in many industries are using social networking sites and tools for collaborating with stakeholders, ultimately driving business value and innovation.The use of social networking allows organizations to reach mass markets quickly, creating web 2.0 communities of stakeholders for viral word … Continue reading
This is the third of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What is the role of social media in innovation? (Either inside or outside the organization)’. Here is the next perspective in the series:by Michael SoerensenUse the power of the Social Media “teens” in your organization!Everybody is struggling with innovation collaboration – especially how to make employees, customers, etc. chip in… One way of bypassing this for good, is to identify the savvy social media experts within your company, and equip them with tools for innovation and ideation. And you don’t need to search for long – just call your Human Resource (HR) department and get a list of employees under 30 years of age, and you will have instant access to specialists brought up on facebook, messenger, linkedin, myspace, etc.!This group knows what works – and what doesn’t … Continue reading
This is the second of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What is the role of social media in innovation? (Either inside or outside the organization)’. Here is the next perspective in the series:by Braden KelleySocial media serves an incredibly important role in innovation. Social media functions as the glue to stick together incomplete knowledge, incomplete ideas, incomplete teams, and incomplete skillsets. Social media is not some mysterious magic box. Ultimately it is a tool that serves to connect people and information.I’m reminded of a set of lyrics from U2′s “The Fly”:”Every artist is a cannibal, every poet is a thiefAll kill their inspiration and sing about their grief”Social media can help ideas grow and thrive that would otherwise wither and die under the boot of the perfectionist in all of us.Do you remember the saying “it takes a … Continue reading
30 Ideas for Using Social Networks to Help You Be More InnovativeThis is the first of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What is the role of social media in innovation? (Either inside or outside the organization)’. Here is the initial perspective in the series:by Mike BrownWhat is the role of social media and networks in innovation?Given the collaborative and interactive nature of social networks, they are a natural venue for enhancing innovation across many dimensions. Here are 30 possibilities you could pursue to make social networking a more overt part of your innovation efforts:Identifying Unarticulated NeedsSet up a social media monitoring system to see where and how customers are talking about your brand and related issues.Sponsor a contest to have customers identify challenges they’re facing (that you might be able to solve).Listen for social media participants expressing challenges … Continue reading
Just a reminder that you still have a chance to add your voice to April’s Innovation Perspectives.This monthly feature presents our loyal readers with different perspectives on a single topic all in one place – from several different authors. It gives our innovation community the opportunity to compare, contrast and discuss them in the comments here on Blogging Innovation and with the 2,750+ people in the Continuous Innovation group on LinkedIn.Here is this month’s topic for publishing the week of April 26-May 2, 2010:What is the role of social media in innovation? (Either inside or outside the organization)Thank you to Brightidea for sponsoring Blogging Innovation this month. Find out more about Brightidea here.The submission deadline is midnight GMT on April 24, 2010Several contributing authors will be writing articles on this topic, but you are also welcome to submit an article. The process is simple:Submit your article using our contact formI … Continue reading
