Category: Innovation Perspectives
This is the fourth of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series: by Mike Dalton Innovate with Your Eyes Wide Open – Five Upfront Actions to Improve Any Collaboration Henry Chesbrough put it best, “You cannot meet your growth objectives if you ignore all of the smart people out there who aren’t on your payroll.” Hearing that, you can’t help but think you’re missing out on something really great if you don’t have a portfolio full of outside alliances. No wonder open innovation has become a “best practice.” Unfortunately, so-called best practices lead many companies astray. In fact, one study showed that more than 70% of attempts to collaborate fail when partners venture outside of traditional … Continue reading
This is the third of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series: by Mark Prus Collaborating With Your Consumers for Innovation… Good Idea? Bad Idea? I have been a Marketing Director, an Innovation Director, and a Market Research Director at a top tier consumer packaged goods company. So I guess I can answer this question from three different perspectives. If I wear my Market Research Director Hat, I want to believe that consumers have all the answers and if I design the proper research I can get at those answers. Alas, when it comes to Innovation that is not easily done. At our company Market Research was involved in very early stage Innovation work (to gain … Continue reading
This is the second of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series: by Yann Cramer Co-Creation Springs from a Sense of Common Purpose Too often the question of value extraction/retention is a dominant concern for all parties at too early a stage. For the sake of argument, let’s consider a supplier who has to develop a critical component for a customer who will integrate it in the design of a new finished product. The development process has not yet started that the customer plays its cards close to its chest with the conscious objective to retain as much of the value they will get from selling the finished product, and the supplier plays in a similar … Continue reading
Tapping Users Minds, Adobe launches Adobe Labs Ideas This is the first of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the initial perspective in the series: by Janelle Noble Global software leader Adobe Systems, Inc. recently launched a new initiative to go outside of their organization to facilitate research and development on emerging products and incorporate user-feedback into their online developer community, Adobe Labs™, The new initiative, named Adobe Labs Ideas™, utilizes multiple interfaces to provide ideation capabilities for specific Adobe products, including Adobe AIR™, Adobe Flash Builder™, Adobe Flash Catalyst™, Adobe Flash Professional™, Adobe Flex™, Adobe LiveCycle ES™ and WorkflowLab™. For Adobe, the ability to collect and prioritize feature suggestions and feedback has the potential to dramatically improve workflow and increase … Continue reading
May’s opportunity to contribute your Innovation Perspectives is now here.This monthly feature presents our loyal readers with different perspectives on a single topic all in one place – from several different authors. It gives our innovation community the opportunity to compare, contrast and discuss them in the comments here on Blogging Innovation and with the 2,850+ people in the Continuous Innovation group on LinkedIn.Here is this month’s topic for publishing the week of May 24-30, 2010:How should firms collaborate with customers and/or value chain partners to co-create new products and services?Thank you to Spigit for sponsoring Blogging Innovation this month. Find out more about Spigit here.The submission deadline is midnight GMT on May 22, 2010Several contributing authors will be writing articles on this topic, but you are also welcome to submit an article. The process is simple:Submit your article using our contact formI will e-mail you back with a request … Continue reading
Innovation Perspectives is our monthly feature to present our loyal readers with different perspectives on a single topic all in one place along with the ability to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn. This month’s topic was:”What is the role of social media in innovation? (Either inside or outside the organization)” Mike Brown – Connecting Social Networks to InnovationBraden Kelley – Social Media is the Glue of InnovationMichael Soerensen – Harnessing Your “Social Teens”Bob Preston – Assessing and Building Innovation StrengthsSteve Todd – Social Media and Global InnovationPaul Hobcraft – Social Media Return DilemmaCynthia DuVal – Innovation Industry on Display If you would like to suggest a topic for next month’s Innovation Perspectives, or would like to contribute, please leave a comment or contact us. Braden Kelley is the editor of Blogging Innovation and founder of … Continue reading
