Author Archives: Bradley (Woody) Bendle
One of the most valuable things anyone can bring to the innovation process is great ideas for uniquely solving consumer needs. And, in order to bring novel (innovative) ideas to your organization, I have found that it is important to continually sharpen and expand your instincts and intuition. Here are six techniques that can help.
The most successful innovations throughout history have one thing in common – they are valued by consumers because they uniquely meet and/or exceed previously unfulfilled functional and/or emotional needs. And one of the best ways to tap into your consumer’s emotional needs is through design. Continue reading
Just because you don’t understand how and why your customers make the decisions they are making today, it doesn’t mean that they are fickle! Technology, in addition to the Great Recession, have both profoundly changed the consumer, and it is highly unlikely that they will return to the behaviors and patterns of yesteryear. Continue reading
Have you ever wondered how some people (or organizations) manage to have one amazing success after another? What is it about these types of people and these types of organizations that sets them apart? They all have an Innovator’s Mindset. Continue reading
Curiosity, Creativity and Innovation have become sexy topics in the business community, business schools and the business press over the past decade. Why? Because the skills of today’s managers and leaders don’t necessarily lend themselves to innovative top line growth. Today, businesses want talent with curiosity, creativity and innovation skills to invigorate organic top line growth.
The role of the innovation strategy is that of an aligning mechanism which can assist an organization in the execution of its overall strategy, and in achieving their ultimate goals. But what is Strategy? And, what is an Innovation Strategy? Continue reading
The one common ingredient across successful and innovative organizations is the commitment to learning; alternatively, having a Learning Culture. But, what does it mean to have a learning culture? This article discusses the three competencies of innovative organizations with Learning Cultures.