Author Archives: Tim Kastelle

What’s Stopping You?

If you think about the goals that you are trying to reach right now, here is a question that can help you get there: What’s stopping you? Continue reading

Posted in Innovation, Psychology, Research, Strategy | 2 Comments
Innovation Lessons from the Outcome of the Netflix Prize

You probably heard about the contest that Netflix started in 2006 to crowdsource improvements in their recommendation algorithm. They offered a $1 million prize to anyone that could improve the accuracy of the recommendation algorithm by at least 10%. In 2009, a team of people hit the target, and won the prize. Awesome, right? The team got their big check, Netflix got their performance improvement, and everyone ended up happy. Well, sort of. Continue reading

Posted in Business Models, Industry, Innovation, Strategy | Leave a comment
The Best Social Media Strategy of All Time

I constantly run across blog posts, emails, and spam comments on the blog that promise to tell you the perfect strategy for getting a higher PageRank for your website, or more twitter followers, or a higher Klout score. And the problem with all of these strategies is that they are faulty. They might results in a higher PageRank, or more twitter followers, or a higher Klout score, but they don’t have any effect at all on what really matters: impact. Continue reading

Posted in Social Media, Strategy | 3 Comments
Why Innovation is Less Risky Than You Think

One of the most common excuses I run across for not innovating is risk aversion. Organisations don’t innovate because they’re risk averse, or so they say. But is innovation really so risky? Yes, a new idea might not work. But in many cases, not innovating is even riskier. Continue reading

Posted in Design, Innovation, Strategy | 1 Comment
What Doesn’t Kill You Makes You More Innovative

Most of you would know the Nietzsche quote “that which doesn’t kill is makes us stronger” or it could be a Kelly Clarkson quote, depending on your age. My main point for today is that quote also applies to innovation and this has far reaching implications for anyone trying to make a firm or industry more innovative. Continue reading

Posted in Competitions, Innovation, Strategy, education | Leave a comment
Innovation Through Subtraction

To innovate well, we need the same kind of deep understanding of our customers that artists have of their subjects. This allows us to strip our offerings down to their essence – innovation through subtraction. Continue reading

Posted in Customers, Innovation, Strategy | 1 Comment