Author Archives: Stephen Shapiro

Innovate Like Sherlock Holmes - Innovation Excellence

I am a fan of mysteries. I think they can train the brain to be a better innovator. In A Study in Scarlet, Holmes provides some great perspectives that everyone should consider. Continue reading

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Although his comment was more about a personal gripe with me, I realized that hidden in it were two important points related to innovation. Continue reading

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Last week while in Vegas, I saw Larry the Cable Guy off in the distance. I expected everyone in the room to be flocking to him. Although a few people went up to get their picture taken with him, he was pretty much left alone. I decided to go over and talk with him. I quickly discovered that he is the Las Vegas Larry. In other words, an impersonator. Continue reading

Posted in Celebrity, Creativity, Innovation | 3 Comments
Innovators Ask Questions

Imagine that I am holding a glass of water. Here’s a question for you (you know this one)… What is the difference between a pessimist, and optimistic, an efficiency expert, and an innovator? Continue reading

Posted in Innovation, Leadership, Management | 1 Comment
The Power of Purposeful Tangents

According to a recent Huffington Post/YouGov poll 28% of Americans did not read a book last year. As an author, I find this both disappointing and yet not surprising. Fortunately most people read. But is what you are reading enhancing your creativity, or just furthering your intellect? Continue reading

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Driving Your Differentiator Down

Imagine you are a company that produces products for consumers. It could be toothpaste or soft drinks. You decide that your differentiator is your marketing. Given this, you might assume that the marketing department is the most important part of the business. Continue reading

Posted in Consumer Innovation, Innovation, Product Innovation, marketing | 1 Comment
Innovate Where You Differentiate

Although some innovation experts say that you want “everyone innovating everywhere,” I believe this is bad advice. Continue reading

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