Author Archives: Stefan Lindegaard

Crowdsourcing = Marketing or Innovation?

When companies tap into the crowd in the right way, they can reap lots of benefits. They are primarily focused on innovation and marketing and while many believe (myself included) that the “proper” form of crowdsourcing leans towards the innovation benefits, we do see lots of initiatives that are more about marketing than innovation. Continue reading

Posted in Growth, Innovation, collaboration, marketing | 2 Comments
Build a Stronger Innovation Culture by Embracing Failure

I have recently written a white paper on how to build a stronger innovation culture by embracing failure. Unfortunately, I cannot offer a clear solution, toolbox or blueprint on how companies can do this and one major reason for this is that most — if not all — companies are very reluctant to share their failures and how they approach them and learn from them. Continue reading

Posted in Business Models, Culture & Values, Innovation, Leadership & Infrastructure, Strategy | 2 Comments
LEGO and the Power of the Crowd

There is much talk these days about crowdsourcing and how companies can tap into the power and diversity of the crowd. I will share my views and perspectives on some good examples as well as bad ones in a series of blog posts. Continue reading

Posted in Culture & Values, Growth, Innovation, Processes & Tools, marketing | 5 Comments
Make Better Innovation Decisions: The Link Between Sunk Costs & Meditation

Innovators need to make decisions all the time. It’s part of the job. One thing that really impacts the decision making process is the ”sunk-cost bias.” Continue reading

Posted in Finance, Innovation, Processes & Tools, Strategy | 3 Comments
Five Types of People Who Kill Innovation

Who are the people that kill innovation in corporate organizations? Here is my take on five types. Let me know what you think and what you can you add. Continue reading

Posted in Innovation, Leadership & Infrastructure, People & Skills | 8 Comments
No CEO Engagement, No Innovation?

“Our CEO does not want to get involved in innovation. He just let us do it by ourselves.” There are both positives and negatives to this statement, which was shared by one of the participants at the Global Innovation Forum, when we had a brief talk. Continue reading

Posted in Innovation, Leadership & Infrastructure, Management, Open Innovation | Leave a comment
The Innovation Out-Performers

Marissa Mayer is doing some interesting things at Yahoo. When it comes to HR practices, she is definitely taking some heat (banning remote work) and this also goes with their latest initiative in which she pushes for a forced ranking of the employees. Continue reading

Posted in Culture & Values, Industry, Innovation, Leadership & Infrastructure, People & Skills, Strategy | 2 Comments