Author Archives: Simon Drew

How Apple Changed the Smartphone World

The name Apple is synonymous with innovation. Long has the Silicon Valley giant brought childlike excitement into the tech industry, thanks largely to the vision of its late CEO, Steve Jobs. Remember the launch of the Apple II? We don’t either, but it was one of their crucial first steps towards greatness. Arguably though, Apple’s greatest achievement came in 2007, when the company flipped the smartphone world upside down and back to front with the launch of the very first iPhone Continue reading

Posted in Apple, Creativity, Customers, Design, Entertainment, Product Innovation, Psychology, marketing | 2 Comments