Author Archives: Peter Ryder and Shaun Abrahamson

The Crowdstorm Effect (part 3): Recruiting Crowds aka GE, LEGO, Starbucks Success

Recruiting for crowdstorms requires developing content to build awareness and defining the delivery mechanisms to capture the attention of target groups similar to a product launch. Continue reading

Posted in Build Capability, Case Study, Consumer Innovation, Culture & Values, Customers, Design, Interviews, Leadership, People & Skills, Strategy, collaboration | 5 Comments
The Crowdstorm Effect (part 2):  21st Century Innovation

21st Century Innovation requires new ways of organizing talent. In Part 2 of this series, we want to examine the organizational structures that organizations are using, along with the processes they are putting in place, to work with external talent to help them innovate. Continue reading

Posted in Innovation, Leadership & Infrastructure, People & Skills, Processes & Tools, Profiles of Innovators | 3 Comments
The Crowdstorm Effect

This three-part series discusses how leading organizations are tapping external talent to not only find new ideas but also to get feedback on ideas. Regardless of how we define innovation, the talent to deliver it is now found within and outside our organizations. This is a given. The process to harness it is a work in progress. The material in this series comes from our recently published book, “Crowdstorm: The Future of Innovation, Ideas and Problem Solving”. Continue reading

Posted in Feature Of The Week | 2 Comments