Author Archives: Peter Doyle

It is common to hear business leaders decry regulations as a roadblock to business development. There is some truth in this assertion. But there is another side to the coin. Regulation can spur innovation.
Continue reading

Sunday is a do nothing day for me. So I usually spend the time browsing my Linked-In groups to see if there is anything of interest going on. Earlier this month a presentation was posted on one of the groups. It was given by Professor Clayton Christensen of the Harvard Business School. His presentation was an hour long and given to IT CEOs. It was the most useful and informative hour I have spent in a very very long while. Continue reading

Never in the history of America have the elected leaders been held in such low regard. In a Washington Post-ABC News poll just 23% the population regard Congress in a favorable light. That is the good news, Gallup has the rating at 13%. So in all this doom, gloom and despair there was a couple of weeks ago something for those interested in innovation to cheer about. Continue reading

In early 1985 I got a call from Clement Mok at Apple Computer to prepare some materials for the upcoming Apple Computer World Wide Sales Conference being held that year in San Diego. The theme if I remember right was “Bluebusters”. Continue reading

Over three years ago my company MMC undertook a pilot with NASA to see the effectiveness of using rich media to market technologies. The timing could not have been worse. As the media was being readied for release the financial crisis of 2008 hit. I remember looking at a first cut of one video on a new fiber optic sensor and the same evening American Express called to ask if I could pay my card bill early because they needed the money. All the videos were all finished in October 2008. Here’s one video you can view. The pilot was rolled out into a world where there was a significant possibility the whole business and financial system would collapse. Needless to say while everyone liked it, we had no bites. This was followed by a stimulus that included no extra government staffing but a 20% increase in the staff … Continue reading

The statistics are stark according to Forbes magazine the US is losing 50,000 manufacturing jobs per month, over 42,000 factories have closed down since 1999 and some 44 million Americans rely on food stamps. I have driven through towns like Dayton Ohio, block after block of boarded up buildings, ghost towns where once there were families and businesses. The panacea for this we are told will be found in new industries, like healthcare, or in the information and services industries. Maybe, but as I discovered recently, there is a need for products in the Old Economy, and there is a need for innovation. About two months ago, I traveled out to the Naval Base at Patuxent River, Maryland to produce some marketing materials for a new solvent. That may not sound exciting, but the industrial solvent market is worth 5 billion dollars. This new product called “Navsolve” is a “Green … Continue reading









