Author Archives: Peter Cook
In this article for Sir Richard Branson’s Virgin Brand, I explore the encouragement of intrapreneurs within an innovative climate. Leaders are responsible for creating cultures and climates where innovation can thrive. Continue reading
Just recently I was asked to interview Marcus Anderson, a brilliant young sax player that works with Prince and Sheila E and has performed at The Whitehouse for President Obama. Read on Continue reading
Sheila Escovedo is a world-class drummer, percussionist whose credits read like chapters in a music history book: Pete Escovedo, Marvin Gaye, Prince, Beyoncé, Herbie Hancock, Diana Ross, Lionel Richie, Ringo Star, Stevie Wonder, Gloria Estefan and George Duke.
Having been Prince’s musical director, I was interested in Sheila’s ability to lead teams of musical giants amongst the many things we talked about. Continue reading
In this latest article for Sir Richard Branson, Peter Cook looks at 7 top tips for looking after yourself as an entrepreneur and leader. Continue reading
Wednesday 10th September was a red letter day in more ways than one – I received a “Little Red Letter” from Sir Richard Branson, asking me to meet him as a thank you for my work. I have long wanted to meet this innovator and lifelong entrepreneur and thought I would share my story of how I made this happen and some Leadership Lessons from this man. Continue reading
What can one say about the innovation and creativity skills of a man who composed songs ranging from Eleanor Rigby, The Long and Winding Road, Blackbird to The Frog Song? Read on.. Continue reading