Author Archives: Peter Cook

Sheila Escovedo is a world-class drummer, percussionist whose credits read like chapters in a music history book: Pete Escovedo, Marvin Gaye, Prince, Beyoncé, Herbie Hancock, Diana Ross, Lionel Richie, Ringo Star, Stevie Wonder, Gloria Estefan and George Duke.

Having been Prince’s musical director, I was interested in Sheila’s ability to lead teams of musical giants amongst the many things we talked about. Continue reading

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In this latest article for Sir Richard Branson, Peter Cook looks at 7 top tips for looking after yourself as an entrepreneur and leader. Continue reading

Posted in Entrepreneurship, Leadership, People & Skills, Time Management | Leave a comment
Peter Cook

Wednesday 10th September was a red letter day in more ways than one – I received a “Little Red Letter” from Sir Richard Branson, asking me to meet him as a thank you for my work. I have long wanted to meet this innovator and lifelong entrepreneur and thought I would share my story of how I made this happen and some Leadership Lessons from this man. Continue reading

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Paul McCartney

What can one say about the innovation and creativity skills of a man who composed songs ranging from Eleanor Rigby, The Long and Winding Road, Blackbird to The Frog Song? Read on.. Continue reading

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Crowdfunding allows independent music artists to cut out the middle man of the music industry. Many musicians detest such intermediaries. Continue reading

Posted in Entertainment, Processes & Tools, Strategy, Uncategorized, Video | 1 Comment
Design Thinking: a pharmaceutical puzzle

We’ve just completed the design and delivery of an innovation conference for a pharmaceutical company in Ireland. Our theme at the conference was navigating constraints in a highly constrained business environment. After some initial diagnostic work, we came up with the idea of mazes, puzzles and games as a design principle. Continue reading

Posted in Build Capability, Design, Innovation, People & Skills, Processes & Tools | 4 Comments

Rock ‘n’ Roll Innovation Editor Peter Cook shares a brilliant live George Benson jazz improvisation, some musical wisdom and more… Continue reading

Posted in Build Capability, Creativity, Innovation, People & Skills, Processes & Tools | 5 Comments