Author Archives: Peter Cook

Design Thinking: a pharmaceutical puzzle

We’ve just completed the design and delivery of an innovation conference for a pharmaceutical company in Ireland. Our theme at the conference was navigating constraints in a highly constrained business environment. After some initial diagnostic work, we came up with the idea of mazes, puzzles and games as a design principle. Continue reading

Posted in Build Capability, Design, Innovation, People & Skills, Processes & Tools | 4 Comments

Rock ‘n’ Roll Innovation Editor Peter Cook shares a brilliant live George Benson jazz improvisation, some musical wisdom and more… Continue reading

Posted in Build Capability, Creativity, Innovation, People & Skills, Processes & Tools | 4 Comments

What can leaders learn from Nigel Kennedy? Too much planning stiffens the performance. Too much spontaneity makes the performance sloppy. Like most things in life, it’s a clever balance. What other transferable lessons from Kennedy’s musical performance can we learn? Continue reading

Posted in Creativity, Entertainment, Leadership, People & Skills, Uncategorized, Video, collaboration | 2 Comments
Walk On The Wild Side – The legacy of Lou Reed for Innovators

Rock ‘n’ Roll Editor, Peter Cook, files an insightful and personal report on Lou Reed and his legacy for innovators. Continue reading

Posted in Feature Of The Week | 4 Comments
10 Business and Innovation Tips from Music

Here is the first in a series of posts containing bite size tips about business and innovation from music. I’ve reframed some song titles in a creative way to suggest some enduring tips on music. Continue reading

Posted in Entertainment, Inspiration, Leadership, Presentations, Uncategorized | Leave a comment
Design Insights from an Innovation Summit

We’re off to New York in a few days time to deliver an innovation summit for a major pharmaceutical company. I thought I’d share some of the design considerations that go into the execution of an event like this, to help others who are involved with design and implementation of innovation in their companies. Continue reading

Posted in Design, Entertainment, Industry, Video | 1 Comment
Going Viral -  7 Top Tips to Get your Business to No. 1

“Fiscal Cliff follows in the tradition of other rock songs inspired by the economy, like “Money” by Pink Floyd and “Selling England by the Pound” by Genesis. But it’s the first rock song I’ve heard mentioning Quantitative Easing and John Maynard Keynes!” Continue reading

Posted in Build Capability, Entertainment, Innovation, Leadership, Presentations | 3 Comments