Author Archives: Peter Cook

Encouraging Intrapreneurs within an Innovative Climate -

In this article for Sir Richard Branson’s Virgin Brand, I explore the encouragement of intrapreneurs within an innovative climate. Leaders are responsible for creating cultures and climates where innovation can thrive. Continue reading

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Improvisation Lessons from Paisley Park University

Just recently I was asked to interview Marcus Anderson, a brilliant young sax player that works with Prince and Sheila E and has performed at The Whitehouse for President Obama. Read on Continue reading

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Sheila Escovedo is a world-class drummer, percussionist whose credits read like chapters in a music history book: Pete Escovedo, Marvin Gaye, Prince, Beyoncé, Herbie Hancock, Diana Ross, Lionel Richie, Ringo Star, Stevie Wonder, Gloria Estefan and George Duke.

Having been Prince’s musical director, I was interested in Sheila’s ability to lead teams of musical giants amongst the many things we talked about. Continue reading

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In this latest article for Sir Richard Branson, Peter Cook looks at 7 top tips for looking after yourself as an entrepreneur and leader. Continue reading

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Peter Cook

Wednesday 10th September was a red letter day in more ways than one – I received a “Little Red Letter” from Sir Richard Branson, asking me to meet him as a thank you for my work. I have long wanted to meet this innovator and lifelong entrepreneur and thought I would share my story of how I made this happen and some Leadership Lessons from this man. Continue reading

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Paul McCartney

What can one say about the innovation and creativity skills of a man who composed songs ranging from Eleanor Rigby, The Long and Winding Road, Blackbird to The Frog Song? Read on.. Continue reading

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Crowdfunding allows independent music artists to cut out the middle man of the music industry. Many musicians detest such intermediaries. Continue reading

Posted in Entertainment, Processes & Tools, Strategy, Uncategorized, Video | 1 Comment