Author Archives: Pete Foley

Innovating for Mind, Body and Soul

We all know that we need to capture both the hearts and minds of the consumer if we want an innovation to be successful.  That logic alone does not always sell is clear from the science of psychology, which tells us that emotions play a crucial role in most, if not all consumer decisions.  And for many of us, myself ...

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Proactive versus Reactive Innovation: Learning from Nature

I’ve always believed that we can learn how to innovate, and organize our businesses by learning from nature. One example is to question Wall Street’s obsession with short-term results, by understanding how giant redwoods maximize long-term growth by embracing variations based on short-term changes in resources.   https://www.linkedin.com/pulse/does-wall-street-have-growth-wrong-giant-redwood-trees-pete-foley/.  I also believe that we can learn a lot about fast, agile decision-making ...

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Eleven Essential Behavioral Science Books for Innovators

No matter how great an innovation is, it is only useful if people notice it, understand it, desire it, acquire it and use (and reuse) it. To achieve this, we need to understand human perception, motivations, decision making and ultimately, influence behavior. Below, in no particular order, are my favorite eleven books that have taught me about human behavior. Why ...

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Why Holidays are Good for Innovation

Why Holidays are Good for Innovation - Innovation Excellence

Design and marketing are integral to the process of turning good ideas into successful innovations. And I believe that these are best integrated into the innovation process as early as possible, making the product story and the user interface an integral part of our innovative product or service.

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Age Diversity and Innovation Teams

Age Diversity and Innovation Teams - Innovation Excellence

There are lot’s of ways to increase diversity, but should this include age? Are we better of with younger, passionate teams that challenge the status quo, or more mature teams that leverage broader experience and expertise? Or are these both stereotypes, and age doesn’t really matter.

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Why We Need T-Shaped Innovators

Big disruptive innovations don’t usually come from experts in the field. Max Planck, the famous physicist famously quipped that “science advances one funeral at a time”, and in some ways, you can argue that this applies equally to innovation. In the latter case, it is typically market leadership that dies...

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