Author Archives: Paul Hobcraft

In a recent article I submitted to Social Innovation Europe, who are building and streamlining the social innovation field in Europe, I made some arguments against national borders for social innovation, actually I’d say any innovation, even in its organizing values. We simply miss to much in todays globally connected world. Let me explain that part here on ‘the why’ that I believe in this: Continue reading

Posted in Government, Innovation, Social Innovation | 1 Comment
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I always smile when people talk about the ‘fuzzy’ front end of innovation, ‘fuzzy’ tells a story. I think we should name the back end of innovation as ‘rugged’ to tell an equally important story. This is the end where the ‘last five yards’ separate the winners from the losers. The race before then has been made up of often huge quantities of stamina, fortitude, planning, exploration and getting into that necessary innovation rhythm to get yourself within sight of the finishing line, the point when the product, service or business model has one final gasp and passes over that internal finishing line. The critical passing-through and launch phase where the finished concept goes through that clear defining moment, out into judgement day, where we enter that hostile environment, the market place, sometimes to loud cheers, sometimes to defining silence. Welcome …

Posted in Build Capability, Leadership & Infrastructure, Management, Product Innovation, marketing | 1 Comment

I think the recent global economic crisis has raised society issues far more. Social innovation will begin to move from the margins to the mainstream to tackle a range of these society challenges. It will inevitably need more structural support; it certainly will need more coordination and alignment by all the stakeholders involved. It needs organizing and being recognized in its own right. Are you ready to participate? Continue reading

Posted in Innovation, Innovation Perspectives, Social Innovation, The Economy | 2 Comments

Where we start to engage across society is through the power of ideas that can touch many people’s lives. Through innovation we should always attempt to do this. Social innovation is no different. Eventually through witnessing a change a person sees as valuable in their values, as they want to interpret it a powerful incentive to change. It is a slow process but it has a higher chance of lasting success than forcing something onto someone really reluctantly, that is sometimes sensing alienated by the majority that lie outside their immediate group. For social innovation to work we need to make innovation socially personal. Continue reading

Posted in Innovation Perspectives, culture, education | 2 Comments

We need to shift our thinking away from just ‘innovation’ into ‘societal innovation’. Why?

Social issues will dominate our thinking in 2011 and beyond.It simply has to as we struggle to manage in ‘depressed’ economies. Social based solutions are very different from economics based ones. Economic ones are more focused on the production and consumption of commodities. For me, social ones has five very distinctive differences from existing innovation approaches associated with the economic ones used in innovation. Continue reading

Posted in Blogging Innovation, Innovation, Innovation Perspectives, Social Innovation | 2 Comments

With many of the leading developed and developing countries experiencing a contracting economic performance we are getting caught in a ‘catch 22’ situation. The more our firms do not expand, the lower the innovation productivity rate. The lower the productivity rate, the tougher it becomes to improve standards of living, boost skills, deepen capabilities, keep competitive and find those more distinctive new products to grow the market before competitors do. Innovation productivity actually raises the competitive game Innovation productivity is actually a sustaining engine for wealth and job creation surprisingly. The more you improve speed, efficiency and scale you attract others to adopt similar approaches. The raise in productivity happens when others adopt improved ways to equally compete, the benefits start to spread and this drives innovation productivity.   Here’s how it goes: the more efficient we become, the more effective and …

Posted in Build Capability, Government, Innovation | 3 Comments

To achieve success you not only have to have a repeatable process but you have to ensure what is learnt ‘sticks’ so it can be used again and again. The company we associate the most with when it comes to ‘sticky’ is 3M for its famous invention of ‘sticky notes’. They are used everywhere. Innovation needs more than a simple sticky note though Motivational Glue leads to stickiness. Besides ‘sticky’ we need something I’ll call motivational glue. A glue that binds between knowledge and learning to become a series of building blocks for innovation. These motivate us to keep thinking, pushing and developing our ideas into final products or services. As you know innovation is made up of both tangibles and intangibles. Tangibles are more physical whereas intangibles are often our real hidden assets of knowledge, the intellectual assets that lie within our business. These can be made of firstly, … Continue reading

Posted in Innovation, Management, Psychology | 1 Comment