Author Archives: Paul Hobcraft

Much of our innovation failures really do lie with us, not in the market, but internally within ourselves and within our organizations and it is a lot more than you think. Continue reading

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What’s Your Jtb(UN)D ? Continue reading

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Aligning innovation within a strategic conversation framework

Innovation stands in service to the strategic goals of our organization, or it certainly should! Continue reading

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Is the digital technology we are see that is emerging going to be able to provide the positive tension between rational and randomness that takes place in our innovation activities today? Continue reading

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Having different perspectives and voices will enhance your innovation activities; they provide diversity, stimulus and greater options for you to consider the future innovation journey. How do we set about engaging with all these different voices surrounding innovation? Continue reading

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It is the last, hard five yards of all the work that went into something, which can make or break so much of the efforts that have gone into this emerging ‘commercial life’ of our new innovation activities. Here are some steps to follow to make sure you get over the hurdle of the last final yards. Continue reading

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If you have these three platforms in place you can begin to move from more of an ad hoc set of capabilities through to a more integrated, synergistic and interlocking set of capabilities Continue reading

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