Author Archives: Matt Heinz
Breakthrough ideas don’t exactly respect your deadlines. Leaps in progress can’t always be planned. And if you work hard enough to create and deliver something truly innovative and successful, your path was likely littered with significant failure. Continue reading
The opportunity and fallacy of “build it and they will come”. Many businesses, startups, entrepreneurs and even VCs & board members assume their idea, product or service is so compelling that they simply need to build it and the throngs will arrive. Continue reading
This isn’t exactly a list of predictions. Maybe it’s a wish list. In either case, here’s hoping that at least some of the 11 trends below are realized in B2B sales & marketing this year to help more companies accelerate their success. Continue reading
One of several points from Jim Collins’ new book Great By Choice is the concept of bullets and cannonballs. Simply put, a bullet is a test. It’s done to learn something with speed and minimal risk in mind. After a few successful bullets hit their mark, you conceptually have enough data or market validation to fire the cannon instead. Continue reading
I drove by a high-end kitchen supply business earlier this week that has a great demo and training kitchen in the back. The banner outside of the building simply said: “Cooking Classes: Learn, Eat, Laugh.” – In those three simple words, you have an incredibly rich idea of what you might be in for. Continue reading
Whether you’re rallying support for a new innovation idea, seeking investors for a new business, partners to help sell your services, or new prospects to fill your pipeline, an effective elevator pitch is critical. Continue reading
