Author Archives: Mark Turrell
This is the sixth of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What are three specific actions that a non-innovative company can take to become more innovative?’. Here is the next perspective in the series: by Mark Turrell What are three specific actions that a non-innovative company can take to become more innovative? Limit your expectations – stop reading books about Google, and get realistic about what you can achieve in your own firm Take a baby step – find something small to do, a tiny idea, and go do it. It could be a change to the way you handle expenses, or a new format for your invoices. By taking just a small step, you begin to realize that change is possible, that it’s not that hard. Develop your ‘end goal’ – where do you want to be… your … Continue reading
There is a supreme attraction to using social media to drive innovation within organizations. Even a cursory glance highlights the benefits of bringing together a diverse group of people and brains, creating and supporting online communities, and allowing for the discovery of news and insights through the network. These are vital benefits, and form a substantial differentiation from the ways in which people have innovated in the past. How different a world we live in when 1,000 people can fit into a (virtual) ideation room, instead of the 10 people with Post-its and flip-charts. The Pioneers: They get the best land, and hopefully they avoid getting buried in it. At the same time, the pioneers of innovation are not calling the race over just yet. Many of these systems highlight the social nature of interactions, portraying the human connections as being as important as the purpose to which it might … Continue reading
This is the fourth of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What is the most dangerous current misconception in innovation?’. Now, here is Mark Turrell’s perspective:by Mark TurrellCurrent Misconceptions of Innovation: Time to Paint by the Numbers Innovation is such a broad term, and can be used in so many ways, that it is hard to pick out the top five misconceptions, let alone focus on the biggest one. Is it the battle between the innovation process people and the innovation creativity people? Is it the use of consultants to support one-off innovation projects rather than investing in organization-wide innovation capacity? Is it the impending IT stampede towards innovation software tools, with the likely neglect of the human beings needed to support the process? Or is it the persistent view that companies are ‘close to the customer’ when in … Continue reading
