Author Archives: Mark Payne
Now more than ever, companies need great new ideas, great new products and great new businesses. However, innovators often fail to realize just how big the difference is between them. For example: Satellite radio is a fabulous idea, and Sirius is great product, but what a terrible business. Gillette Fusion isn’t a great idea – but is a great product and a great business.In its heyday, Dell computer was a great idea and a great business, but its products weren’t that special.The Holy Grail is ascending the pedestal reserved for the great idea/great product/great business triumvirate. Contemporary triple-players include American Idol and Guitar Hero. We’re also excited about Google’s Chrome Operating System and eager to see how the monetization of cloud computing plays out. Understanding commercial realities at the onset of every innovation project is crucial to delivering those great ideas that become great products and great businesses. …
THE POINT: How you think about an innovation challenge determines how well you deliver game-changing ideas. Our 10 Tenets of Transformational Thinking may be practiced by anyone, in any industry, at any scale, any time. Farewell, light bulb myths. Hello, consistent performance.THE TEN TENETS OF TRANSFORMATIONTransformational thinking is all too often thought of as a once-in-an-eon lightning strike moment. Banish this belief once and forever. In our innovation practice, we’ve found that with the right orientation, transformational thinking leaves the realm of serendipity and becomes a bona fide discipline, as repeatable and scalable as any other.Commercializing transformational ambitions of course requires more than just coming up with the ideas. But in this chicken-and-egg game, you’ll need those ideas first to get the support and resources you need to make it happen, and get famous for it. To abet that pursuit, here are 10 ways Fahrenheit 212 practices the mental gymnastics … Continue reading
