Author Archives: Kevin Roberts
Scientists have discovered that we’re engineered for kindness – or not. The caring button is a genetic trait that determines how we respond to oxytocin (aka the “love” hormone); some of us have it, some of us don’t; most people can spot it a mile off. Continue reading
The UK is drowning in junk. In seven years there will be nowhere left to put it – check out this story on Packington (which sounds suspiciously like “pack it in”), one of the many landfills surging towards capacity. It covers about 380 acres and contains more than 18.5 million tons of rubbish. The height of a skyscraper where once there was flat land, it is, literally, a waste of space. Continue reading
Conventional mail went through ultra-commodification years ago. Once the letterbox was a rich emotional reservoir of letters, postcards and parcels, but today it’s often the domain of the bill, brutally rational and loveless. Continue reading
I believe in Edge theory and I live it to the max – it’s the idea that change happens at the margins, free from the stifling orthodoxy of the centre. As a country of five million on the edge, New Zealand has built a reputation as a hot house for world changing ideas, led by exceptional people – highly capable of making things happen. Continue reading
Retail alert! Businessweek reports that impulse shopping is on the decline. The screen is displacing the store, more people are doing their research online (the Zero Moment of Truth) before leaving home, rather than browsing the shelves to find what they want. Continue reading
The Zen of Steve Jobs from the Wall Street Journal blogger Steve Yang offering insights into the genius Apple co-creator and CEO of the world’s second most valued company (and for some moments #1). The key theme is that much of Jobs’ brilliance, and the beauty of Apple’s creations under his inspired leadership, can be traced back to the influence of Zen Buddhism and in particular an emphasis on absence defining presence. Continue reading
