Author Archives: Kathy Robison
This is the second of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What do you consider the most important single development in innovation methodology?’. Here is the next perspective in the series: by Kathy Robison If your company is following suit in a growing trend and starting an innovation campaign, beware of the pitfalls. Many companies assume they can create a few goals, advertise the idea, provide a bit of training, and expect that greatness will appear. If it is unbridled success you are after, and you are trying to create a stark competitive advantage, it is critical to start by innovating your management strategy. Asking employees to be innovative and contribute to the next competitive advantage while employing a management strategy left over from the Industrial Revolution is like asking your 1960’s percolating coffee maker to give you a … Continue reading
by Kathy RobisonTwo weeks ago, I attended the Front End Innovation Europe Conference (FEI Europe) held in Amsterdam. One of the highlights was seeing the car in the picture above in person. Yes, they drove it into a large conference room inside the Hilton Hotel. It is the 2010 BMW Vision EfficientDynamics Concept car, and it is even more cool in person than in the photo. It’s BMW’s answer to the green car revolution. Though perhaps a little late to the game, I suspect it will eventually prove to be a huge success as they continue to do engineering with more style than most other car makers. In addition to seeing the car, we got to hear directly from Adrian van Hooydonk, the Director of Design of BMW Group and mastermind behind the group that developed the car. They clearly rose to the challenge of eloquently working Future Sustainability into … Continue reading
Being on the wrong end of the continuum between realistic and impossible is what plagues many of today’s large multi-national corporations. The fear of failure by employees who are only partially engaged and don’t entirely feel like valued members of the team, will always translate into goals and ideas that are mediocre and achievable and never ones that are innovative or impossible. In the 21st century, which is fraught with global economic adjustments, global-interdependence, developed world saturation, and a consumer base that is rapidly changing, creating the impossible is the only way to break away from the competition, ensure success and create a meaningful impact on the world.Unfortunately most large companies live in the land of the realistic. It has permeated their business model, their culture, and the expectations of their customers. Many of these companies are starting to realize that creativity, thinking differently, and innovation are the keys to … Continue reading
