Author Archives: Jorge Barba

Creating a new category. The Holy Grail of Innovation. The Holy Grail of entrepreneurs. It’s when you can create a new category that you command the skies. Think of the iPad. Is it a new category? Continue reading

If you’re a fan of basketball, competition and innovation, you will enjoy this. Before the start of the NBA season, ESPN published a fascinating article about how the Miami Heat’s offense will be reinvented. As you might remember, the Heat lost to the Dallas Mavericks in the last year’s NBA Finals. Continue reading

We all think we know how most of the things we work with a on a daily basis work. Take for example your computer, how does it work? How does the screen display those icons? How does the mouse/keypad work? How does the computer know when you’ve written on the keyboard? Continue reading

If you’re an innovator and are bored with the status-quo there’s only one solution: Disassemble and Re-imagine. Continue reading

While the statistics are debated, apparently Google’s Chrome browser has overtaken Firefox for the number two spot in two short years and now sits behind Internet Explorer. Why has this happened?
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