Author Archives: Jorge Barba

Why Creating New Categories is so Successful

Creating a new category. The Holy Grail of Innovation. The Holy Grail of entrepreneurs. It’s when you can create a new category that you command the skies. Think of the iPad. Is it a new category? Continue reading

Posted in Creativity, Entrepreneurship, Innovation, Strategy | Leave a comment
4 Innovation Lessons from the Miami Heat

If you’re a fan of basketball, competition and innovation, you will enjoy this. Before the start of the NBA season, ESPN published a fascinating article about how the Miami Heat’s offense will be reinvented. As you might remember, the Heat lost to the Dallas Mavericks in the last year’s NBA Finals. Continue reading

Posted in Creativity, Innovation, Strategy | 2 Comments
Why Asking Why Is So Important

We all think we know how most of the things we work with a on a daily basis work. Take for example your computer, how does it work? How does the screen display those icons? How does the mouse/keypad work? How does the computer know when you’ve written on the keyboard? Continue reading

Posted in Design, Innovation, Processes & Tools, Psychology | 2 Comments
Disassemble and Re-Imagine!

If you’re an innovator and are bored with the status-quo there’s only one solution: Disassemble and Re-imagine. Continue reading

Posted in Consumer Innovation, Creativity, Entertainment, Strategy | Leave a comment
Google Chromes Innovation

While the statistics are debated, apparently Google’s Chrome browser has overtaken Firefox for the number two spot in two short years and now sits behind Internet Explorer. Why has this happened?
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Posted in Competitions, Customers, Innovation, Technology | 3 Comments
Culture of Innovation

I stumbled upon an interview with Carol Dweck, the author of Mindset, on how your mindset might be affecting your companies ability to innovate. It’s interesting because when asked how a potential job candidate might identify if the company he wants to join has a growth-mindset culture, she said to look for four things. Here are four telltale signs that show you have a culture of innovation: Continue reading

Posted in Innovation, Management, collaboration, culture | 2 Comments