Author Archives: John Battelle

2011 Predictions How Did I Do?

For many years now I’ve made predictions, and for just as many years I review how I did. This is the week I do the reviewing, my predictions for 2012 should arrive around the New Year, assuming I find the right inspiration. 2011 was a strange year in many ways. We lost Steve Jobs, stupid Internet legislation reared its ugly head yet again in the form of SOPA, Internet IPOs came back in a big way (but didn’t perform as well as most would have liked), and the world woke up to the implications of programmatic buying and Big Data, in a Very Big Way. As I look back on my predictions of twelve months ago, I think I did a pretty good job, but left plenty of room for improvement. Here’s a rundown of how I did, with some supporting citations, where appropriate: Prediction #1: We’ll see the rise of a … Continue reading

Posted in Apple, Customers, Digital, Product Innovation, Social Media, Technology | Leave a comment
All Brands are Publishers - Be a Good One

It’s illuminating to remember that five years ago, Twitter was three months old, and Facebook had just opened to non-students. Neither company had a business model. Oh, and Digg was considered the pre-eminent social news service. Continue reading

Posted in Service, Social Media, culture, marketing | Leave a comment