Author Archives: Jeffrey Phillips
As noted in previous posts, I’m returning to the idea that executives have a number of important roles to play when sponsoring innovation. Perhaps one of the most important roles is the work of creating a common innovation definition and language, and communicating the importance of innovation consistently and broadly.
A few days ago I wrote a post about why “environment” matters for innovation. Today, in a continuing series of posts, I want to take a look at why corporate culture is such a vital barrier or accelerator for innovation. Continue reading
I’d like to write today about the concept of environment, and why it matters so much to innovation. Continue reading
Lately I’ve met with a number of potential clients who are frustrated that their innovation efforts aren’t creating a bigger splash in the market. It can be difficult to identify the limiting factor in any new product or service. Perhaps the customer need wasn’t as strong as we anticipated.. Continue reading
I was pondering recently the risks associated with innovation. No, not the risks a firm bears to create a new product or service, but the risks that a customer bears when acquiring and using a new product or service. I wonder – do we realize what risks we ask a customer to endure to use a new product?
There is significant, and often damaging, dissonance about what innovation “is” and how it can be deployed effectively. Innovation is something every business wants, but most aren’t quite sure how to plan or implement innovation effectively. Continue reading
Many times people will ask me what I think is “wrong” with so many companies. Why can’t they innovate? they ask. Where are the innovative new products and services. Many will look back to innovators like Edison, Marconi, Alexander Graham Bell and wonder why businesses today cannot seem to innovate the way these individuals did. Continue reading