Author Archives: Jeffrey Baumgartner
It has often been said that ideas are a dime a dozen. As a creative person, you know that is not true. Ideas are worth far less than that! Indeed, if I could exchange a dozen ideas for a dime, I would be filthy rich now. Continue reading
Some time ago, I wrote an article inspired by a research paper that demonstrated that people seem to have a bias against creative ideas. This is probably the single biggest hindrance to your innovation initiative. Continue reading
More and more companies are devising and implementing serious innovation initiatives designed to capture ideas and drive their development. Most innovation initiatives fail to achieve the expected results. In my experience, this is because.. Continue reading
There’s a saying in marketing, “It’s not the steak, it’s the sizzle.” In other words, people do not really buy a product. Rather, they buy the emotions and feelings associated with the product. Steak is not bought because it’s a chunk of beef. But, because if it is well cooked, it will taste delicious (if you are not a vegetarian, anyway!) Continue reading
Artists love to experiment by trying out new techniques, tools and media. No artist wishes to paint the same thing, the same way again and again. Sometimes a new technique works. Sometimes it does not.
Welcome to the first in a series of articles about the creativity of the artist. In the series, we will look at how artists use creativity in order to create original art and we’ll look at how you can apply the creativity of the artist in your work and life. Continue reading
Let’s face it. Innovation has been over-hyped these past few years, forcing CEOs to proclaim it was and may still be critical to their companies. Middle managers have been assigned to be innovation managers and to innovate or else face the consequences. Idea management software has been bought, brains have been stormed dry and consultants of dubious nature have sold useless innovation advice.. Continue reading