Author Archives: Jeffrey Baumgartner
In addition to building creative visions for specific transcendental situations, it is also useful to pose generic creative challenges to yourself and perhaps your team, this is particularly true in business. Let’s look at a few generic creative challenges for businesses Continue reading
Reality is basically a series of assumptions we make about the world around us. Most of those assumptions are safe and sensible. Indeed, if you were to question every assumption all day long, you’d soon go mad. However, some assumptions are not reliable, either because they are based on misunderstandings or because the bases of those assumptions have changed. For instance.. Continue reading
It has often been said that ideas are a dime a dozen. As a creative person, you know that is not true. Ideas are worth far less than that! Indeed, if I could exchange a dozen ideas for a dime, I would be filthy rich now. Continue reading
Some time ago, I wrote an article inspired by a research paper that demonstrated that people seem to have a bias against creative ideas. This is probably the single biggest hindrance to your innovation initiative. Continue reading
More and more companies are devising and implementing serious innovation initiatives designed to capture ideas and drive their development. Most innovation initiatives fail to achieve the expected results. In my experience, this is because.. Continue reading
There’s a saying in marketing, “It’s not the steak, it’s the sizzle.” In other words, people do not really buy a product. Rather, they buy the emotions and feelings associated with the product. Steak is not bought because it’s a chunk of beef. But, because if it is well cooked, it will taste delicious (if you are not a vegetarian, anyway!) Continue reading
Artists love to experiment by trying out new techniques, tools and media. No artist wishes to paint the same thing, the same way again and again. Sometimes a new technique works. Sometimes it does not.