Author Archives: Hutch Carpenter

I do product management for Spigit. I’ve done product management for other companies as well. And let me tell you, the easiest thing in the world is to fall into the trap of focusing on how customers are using your product. Continue reading

Social business, and its companion/forebear, Enterprise 2.0, have successfully penetrated the halls of organizations around the world. The adoption is far from complete, and the jobs-to-be-done by social business are evolving. But the trend lines point to continued expansion of social business.
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Online retailers had a heck of 2011 holiday season, up 15%. Whew, in a tough economy no less. But the news wasn’t as good for some physical retail stores. Continue reading

Customers, properly, have been having a renaissance of sorts in terms of business thinking. Peter Drucker famously espoused a very customer-centric business philosophy. Nowadays, social CRM represents the return of a customer-first orientation. Last year, Altimeter published the 18 use cases of social CRM. Included in those use cases were several that relate to innovation. Continue reading

Research and development is a mainstay of the innovation strategy for companies. And with good reason. R&D can invent new products and technologies that redefine markets. Think electricity, telephones, airplanes, semiconductors, the Internet. R&D can pave the way for whole new industries. Exciting, for sure! But there’s a problem. Continue reading

Well, it’s been a year, and Gartner released its Hype Cycle for Emerging Technologies 2011. First, know that Gartner publishes dozens of individual sector hype cycles. Each one plots the specific technologies and concepts relevant to that field. But the one for Emerging Technologies spans across multiple industries. As Jackie Fenn, vice president and Gartner fellow notes:
Hype Cycle for Emerging Technologies” targets strategic planning, innovation and emerging technology professionals by highlighting a set of technologies that will have broad-ranging impact across the business. Continue reading

Quick, what existing social network is Google+ most likely to displace in terms of people’s time? Another Try by Google to Take On Facebook — Claire Cain Miller, New York Times This isn’t a Facebook-killer, it’s a Twitter-killer. — Yishan Wong, Google+ post A hearty congrats to Google for creating an offering that manages to be compared to both Facebook and Twitter. The initial press focused on Google+ as a Facebook competitor. But as people have gotten to play with it, more and more they are realizing that it’s just as much a Twitter competitor. I wanted to understand how that’s possible. How is it Google+ competes with both of those services? To do so, I plotted Google+’s features against comparable features in both Facebook and Twitter. The objective was to understand: Why are people thinking of Google+ as competitor to both existing social networks? How did the Google team … Continue reading





