Author Archives: Greg Satell

For a relatively young country, America has had a continuing love affair with tradition. From the way we revere the Constitution to watching football on Thanksgiving Day, we often look to posterity for guidance. Continue reading

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Thiel recently published Zero to One, a book based on a startup course he teaches at Stanford, which summarizes his philosophy and gives four rules for creating a great business. Continue reading

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Southwest Airlines is an unusual company.  In an industry notorious for losing money, it has achieved over forty consecutive years of profitability. No one else comes close to matching that record.  It makes you wonder why everybody doesn’t just copy their model. Continue reading

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Brilliance doesn’t arrive on a rainbow, but can come in the guise of an idiot, muttering incoherently about something nonsensical. Yet somewhere along the line, someone noticed that there was wheat amongst the chaff and helped midwife the idea. It is those stories, not fairy tales, that should guide us. Continue reading

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Over the past 20 years, we’ve seen a radical shift toward design as a fundamental source of value. It used to be that design was a relatively narrow field, but today it’s become central to product performance and everybody needs to be design literate. Continue reading

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Embracing failure is, all too often, a cop-out. Just like managers who suggest a re-org to “unsilo” their enterprise or say they could deliver performance if only they had the “right people,” many in technology believe that failure comes with the territory. It doesn’t. Technology only succeeds when it mitigates failure and makes the world better. Continue reading

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New platforms often start out as a toy, but that shouldn’t blind us to new capabilities that can either propel us forward or run us over. We will have to adapt our perspectives and our skills or risk becoming irrelevant. Continue reading

Posted in Digital, Innovation, Social Media, collaboration | 4 Comments