Author Archives: Greg Satell

Pepsi's Failure to Walk the Talk…and a BIF Biz Lesson

Pepsi Refresh failed because it had no relevance to the brand’s operations or heritage. Pepsi never earned that particular mission and therefore consumers saw little need to reward the company for its efforts. Contrast Business Innovation Factory (BIF), an organization that brings cutting edge innovation techniques to social initiatives, many of which are similar to those Pepsi Refresh sought to promote.

Read More »

The New Era of Talent

Unfortunately, it seems that even the best firms are facing a widening skills gap and it will only get worse. McKinsey recently released data outlining a fundamental mismatch between the demand for skills and the supply of workers who have them.

Read More »