Author Archives: Gerry Katz
Gerry Katz, a veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other. Continue reading
Posted in Research
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As originally envisioned, the product development funnel implied that a well-defined product development process exists. However, the original funnel, and others that have followed, are increasingly seen as lacking. This article proposes a new funnel that addresses these missing elements. Continue reading
Posted in Customers, Design, Innovation, Processes & Tools, Product Innovation, Research, marketing
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