Recently, I had the dubious honor to work with a senior executive who just doesn’t get it.Rodney was V.P. of Marketing for a leading manufacturer of networking technology. (Or so we’ll say – substitute the leader, politician, or other important person of your choice.) As such, it is Rodney’s job to create demand for his company’s products. And yet after months of effort, demand had actually decreased, Rodney’s team became alienated, and the company’s performance suffered as a result of his work.Rodney was always quick to point out that the economy was sluggish and therefore the problem wasn’t his marketing but simply that people weren’t going to respond to anything. Also, said Rodney, the Internet team was slow to respond to his needs, holding up his online marketing initiatives. Furthermore, he had made requests of his President for approval on programs but they were denied, …