Author Archives: Drew Boyd

The 2015 Breakthrough Innovation Report

Nielson released its 2015 BREAKTHROUGH INNOVATION REPORT tthat features best practices from winning brands – with seven specific case studies from Pepsico, Kraft, MillerCoors, Kellogg’s, Nestle Purina, Atkins and L’Oreal Paris. Continue reading

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Listen, Watch, Ask, and Involve Your Customers

When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is based on patterns that are embedded into the products and services you see around you. If products could talk to you, they would describe the five patterns of SIT. But there’s another important voice in business innovation: the voice of the customer. Continue reading

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The Creative Versatility of the Task Unification Technique

It’s hard for me not to play favorites when it comes to the five creativity techniques of the SIT method. After all, they’re just like children – each is unique with their own potential and personality. But when it comes to versatility, the one that may do it the best is Task Unification. Continue reading

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Innovation Sighting: Buttons That Lie and the Subtraction Technique

Think about how often you push buttons during the normal course of a day, at home, in our car, and elsewhere – elevators, crosswalks, and so on. Did you ever stop to wonder how many of those buttons you push don’t actually work? Continue reading

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Creating New Products With The Division Technique

You can frequently make groundbreaking innovations simply by dividing a product into “chunks” to create many smaller versions of it. Continue reading

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New Tricks for Old Dogs: The Task Unification Technique in Surgery

CPP has long frustrated physicians. Although some doctors have suspected that factors such as endometriosis and irritable bowel syndrome can cause CPP, it has always been difficult to make a definitive diagnosis. And without such a diagnosis, CPP is nearly impossible to treat. Or was. Until Dr. Palter had his idea. Continue reading

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Five Industries Ripe for Innovation

The economic outlook for 2015 is, by most accounts, “slightly better than 2014.” That, of course, depends on what industry you’re in. For some, that outlook could be a lot better with an injection of good, old fashioned innovation. Here is my short list of five industries most ripe for innovation in 2015. Continue reading

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