Author Archives: Drew Boyd

Innovation That Shapes Who We Are

When you try on a new piece of clothing, like a shirt or a new jacket, what do you see when you look in the mirror? If you’re like most consumers, you’re not looking at the clothing. Rather, you’re looking at yourself and thinking about how that new clothing fits the image of the person you are or want to become. As a innovator, you need to understand this very important aspect.. Continue reading

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Innovation Sighting: Adjustable Airline Seats

Here’s a nice example of the Attribute Dependency Technique, one of five in the innovation method called Systematic Inventive Thinking (SIT). It’s a great tool to make products and services that are “smart.” They adjust and learn, then adapt their performance to suit the needs of the user. Continue reading

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Innovate to Reduce Your Customer

Do you remember a time when you were just about to buy something, but at the last minute, you stopped and said, “No, I don’t think I’ll buy this.” So what stopped you? Continue reading

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The 2015 Breakthrough Innovation Report

Nielson released its 2015 BREAKTHROUGH INNOVATION REPORT tthat features best practices from winning brands – with seven specific case studies from Pepsico, Kraft, MillerCoors, Kellogg’s, Nestle Purina, Atkins and L’Oreal Paris. Continue reading

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Listen, Watch, Ask, and Involve Your Customers

When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is based on patterns that are embedded into the products and services you see around you. If products could talk to you, they would describe the five patterns of SIT. But there’s another important voice in business innovation: the voice of the customer. Continue reading

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The Creative Versatility of the Task Unification Technique

It’s hard for me not to play favorites when it comes to the five creativity techniques of the SIT method. After all, they’re just like children – each is unique with their own potential and personality. But when it comes to versatility, the one that may do it the best is Task Unification. Continue reading

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Innovation Sighting: Buttons That Lie and the Subtraction Technique

Think about how often you push buttons during the normal course of a day, at home, in our car, and elsewhere – elevators, crosswalks, and so on. Did you ever stop to wonder how many of those buttons you push don’t actually work? Continue reading

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