Author Archives: Drew Boyd
Struggling retailer JC Penny hired former Apple executive Ron Johnson as the CEO to save the company. Seventeen months later, he was ousted in what many consider a colossal failure. Why? Continue reading
Canadian researchers found that areas in the reward center of the brain become active when people hear a song for the first time. If the brain lights up to new songs, is it possible that it also lights up to new ideas? Continue reading
The airline, Samoa Air, sparked outrage with a new pricing policy of charging passengers based on how much they weigh. Chris Langton, the airline’s CEO explained its controversial decision.. Continue reading
How we judge a creative idea is affected by how we perceive its inventor. Without realizing it, we may overvalue or undervalue a new concept and make poor choices in the product development process as a result.
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The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. Continue reading
Where does your marketing department fit when it comes to innovation? In their article, “Improving Marketing’s Contribution to New Product Development,” these author’s offer a dismal view: Continue reading
Dave Lavinsky is a serial entrepreneur who built his own company from the ground up. His book, Start at the End, was a #1 Bestseller on Amazon just one week after it was released. The goal of the book is to learn how to work fewer hours and be efficient when working at a new job or starting a business. For innovation practitioners, here are his top 12 tips: Continue reading
