Author Archives: Drew Boyd

Innovation Sighting: Getting Your Competition to Promote You

How do you get your competitor to promote your value proposition? By thinking inside the box, or, in this case, using the box. Continue reading

Posted in Competitions, Creativity, Customers, Innovation, marketing | 1 Comment
The Creativity Method of The Beatles

Fifty years ago on Feb. 9, 1964, the Beatles made their first appearance on “The Ed Sullivan Show.” A record 73 million people watched that night. And the rest, of course, is history… Continue reading

Posted in Celebrity, Creativity, Innovation, Leadership & Infrastructure, People & Skills, Processes & Tools | 4 Comments
Innovation Sighting: Task Unification Saves Lives & Money

Philips North America announced Fosmo Med, developer of the Maji Intravenous (IV) saline bag, as the grand prize winner of the first-ever Philips Innovation Fellows competition, revealing the technology as the next big, meaningful innovation in health and well-being. Continue reading

Posted in Headlines, Health/Healthcare, Industry, Innovation, Technology | 3 Comments
Innovation Sighting: Bookless Public Library

The Subtraction Technique is amazing because of its simplicity and power. It is one of five techniques that form the core of Systematic Inventive Thinking, a method of innovating new products and services. Here is a classic example.. Continue reading

Posted in Creativity, Digital, Innovation, Processes & Tools, Strategy, Technology | Leave a comment
How Companies Incentivize Innovation

Ninety percent of companies do not ‘as of yet’ have a formal mechanism for incentivizing and rewarding innovation but believe “it’s something we should be doing better”. Continue reading

Posted in Culture & Values, Innovation, Processes & Tools, Research, Strategy | 4 Comments
The Stereotypy Trap

Struggling retailer JC Penny hired former Apple executive Ron Johnson as the CEO to save the company. Seventeen months later, he was ousted in what many consider a colossal failure. Why? Continue reading

Posted in Customers, Innovation, Leadership & Infrastructure, Processes & Tools, Research, Sales, Strategy | Leave a comment
New Ideas Light Up the Brain

Canadian researchers found that areas in the reward center of the brain become active when people hear a song for the first time. If the brain lights up to new songs, is it possible that it also lights up to new ideas? Continue reading

Posted in Innovation, Psychology, Research, Science, Technology | Leave a comment