Author Archives: Dean DeBiase
It’s long been understood that when it came to digital media marketing, paid search advertising was where it’s at. After all, people came online to find information. In order to find that information, they had to search. Therefore, paid search was the most effective and efficient way to make an impression online. Continue reading
When Entertainment decided to participate in this season’s Celebrity Apprentice it was because we recognized it as a innovative marketing platform that reached millions of people and enabled a myriad of unique promotional opportunities. We weren’t necessarily looking for a new partner, too.But in the midst of production, there was Walgreens, also participating in the show, and for the same reasons. Continue reading
It may be time to retire the term “mobile media” and replace it with “personal media.” Because what is happening behind closed doors in homes across American is not so much mobile as, well, personal. Continue reading
Remember the popular children’s series Where’s Waldo? If some of the more talked about apps emerging from the recently concluded innovators and startup gathering, SXSW, gain traction, that series will be a whimsical relic of the past – and so will many of the concepts that have long ruled advertising.
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With mobile establishing itself as the dominant digital platform for everything from coupon redemption to more data intensive activities like video downloading, bandwidth limitations and the stress placed upon carrier networks is an issue of concern for the growth of the mobile economy. Continue reading
One of the most interesting aspects of the analysis issued recently by Nielsen company NM Incite on the U.S. Digital Consumer (although the fact that 274 million Americans now have Internet access, up from 132 million in 2000 is pretty interesting) is the fact that a gender divide in digital usage seems to be emerging. Continue reading
