Author Archives: Braden Kelley

To commemorate the launch of the second version of Apple’s iPhone, I’d like to revisit my original iPhone article from one year ago. In that article I theorized why the iPhone would not succeed, at least not in its first incarnation, and why it would not be until its third version that it would be a runaway success.So, one year on I still believe that it will be the third version that will cement the iPhone’s position in the same way that the third version of the iPod led to the iPod becoming pervasive. The iPhone definitely has the potential to become as pervasive as the iPod, but it is still not ready.When I look back at the specs I predicted would lead to ultimate success, Apple has only moved part of the way there with its second iPhone. If Apple is truly honest with people, this new iPhone really … Continue reading

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We are at an inflection point in the developed world, and the fate of your standard of living rests either in the your own hands (if you are an entrepreneur) or in the wisdom (or lack thereof) of a few key politicians.The question is will the direction be up or down?Economic factors in our newly globalized world dictate that individuals in lesser developed countries like China and India will experience rising wages and an increasing standard of living while individuals in the developed world experience flat or declining wages and standard of living in a race to the middle.This began happening some time ago, but has been buried under a pile of easy credit.Housing costs have increased, food and fuel prices are surging upwards along with commodity prices as demand grows faster than supply. Meanwhile, real wages are declining. Sounds like a depressing situation, right?Well, all is not lost. If … Continue reading

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Ever notice how long food ingredient lists have gotten over the past thirty or forty years?Distribution and logistics hurdles used to require that food was a local and fresh affair. Then television and new distribution and logistics capabilities enabled the creation of regional and then national grocery chains. This encouraged companies to make one centralized product in quantity for national distribution. The national distribution system lengthened the amount of time that products might spend in retailers’ supply chains, and ingredient lists began to lengthen as a result. To make matters worse, as automobiles enabled larger stores outside the city center with larger selections, floor space turned less frequently and retailers increased the pressure for longer shelf lives on top of the longer supply chain survival time. That is why you need a degree in chemistry today to decipher the average food item ingredients list.So now that our food has a … Continue reading

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I am pleased to announce the launch of the new multi-author Innovation Community at http://innovationcommunity.ning.comThe Innovation Community provides:A forum for people interested in driving business results and discussing innovation topicsCentralized access to the writings and videos of several visionaries:- Gary Hamel, Clayton Christensen, Geoffrey Moore, Michael Raynor, Braden Kelley, David Sable, Stephen Shapiro, and the minds of IdeoAccess to content from London Business School’s Management Innovation LabA way for you to connect with other people interested in innovationA place for you to share innovation content that others might enjoyI encourage you to check it out and help make it your own.Join the conversation at http://innovationcommunity.ning.com.

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skillet street food

          VS.           OK, there aren’t too many food concepts that I would call innovative, but here is one:It’s a business that is starting up here in Seattle called Skillet Street Food. It’s concept is that it retrofits Airstreams into working, mobile kitchens that serve “evolved cuisine” during breakfast and lunch at locations that change day-to-day. But not day-to-day in the you never know where it will be next sense. They have a calendar and tend to show up at the same spots once per week.Now I know you may be thinking to yourself, a mobile kitchen, what’s new about that?You may also be thinking to yourself, that sounds strikingly familiar. You might be thinking that sounds just like a taco truck, or roach coach as some would say, well except for the “evolved cuisine” bit.So what’s innovative about that?Well, it’s this: A taco truck has no story. Skillet Street is …

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Today we will examine Starbucks’ open innovation attempt – MyStarbucksIdea.You may have come across it already, but it is worth examining because it represents one of the largest open innovation efforts to date, and it is the first I have seen built on a customized salesforce.com platform.Some might say it is just a fancy suggestion box and not an open innovation effort, but it really depends on how you define open innovation.MyStarbucksIdea.com is open innovation at work, not a mere suggestion box because a suggestion box is a black hole. People submit their suggestion and never know:If anybody even sees itWhat the reaction was to itWhat the outcome wasWhat other people might think of the ideaHow other people might make the idea even betterOpen innovation principles say that if a company allows people from outside the company to provide ideas that the innovation that comes as a result will be … Continue reading

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Clearwire

Clearwire is the first major WiMax broadband service offering. The company initially launched with fixed-line replacement broadband for people’s homes or offices. This puts them into direct competition with cable and DSL providers. Let’s look at the landscape to see how Clearwire stacks up:ProviderPlan NamePriceSpeedTermClearwireClearPremium Choice$26.991.5 Mbps2 yrsClearwireClearPremium Plus$44.992.0 Mbps2 yrs (3 mos. at $19.99)QwestFaster$44.991.5Mbps2 yrs ($26.99 with home phone)QwestFastest$54.997.0 Mbps2 yrs ($36.99 with home phone)ComcastHigh Speed Internet$52.956.0 Mbps0 yrs ($42.95 with cable TV)As you can see, Clearwire’s service offerings are not necessarily any cheaper or faster. In fact, existing Qwest Local Phone and Comcast Cable TV subscribers can get 4x faster access for less money. So why would anyone go with Clearwire?They are priced at parity with Qwest on their voice bundle:ProviderPlan NamePriceSpeedTermClearwireClearwire Voice Bundle$71.981.5 Mbps2 yrs (3 mos. at $24.98)QwestUnlim LongDist Bundle$71.981.5 Mbps2 yrsBut what about mobility? Clearwire announced a PC card service recently that is $10 a … Continue reading

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