Author Archives: Braden Kelley

Lest anyone thought that Apple and Google’s latest assaults on Nokia’s dominance in the mobile space would go unchallenged, news came out today that Nokia is acquiring the rest of Symbian that it did not already own.This would be interesting news by itself, but Nokia, recognizing that its future as a handset manufacturer is at risk ratcheted up the competition at the same time.How are they doing this?By making the bold and correct move of making Symbian instantly the largest open source mobile platform through its transfer to an entity called the Symbian Foundation. Nokia really has no other choice but to make this move. RIM is evolving to become a more capable competitor, PALM and Motorola are both making their last ditch efforts to save themselves, Samsung and HTC continue to gather strength, Apple is opening up and poised to gain significant share, and Google has already launched an … Continue reading

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For those skeptics out there who doubt that Apple will launch an iPhone Pro sometime between October 2008 and January 2009 at Macworld, check out this BusinessWeek article. The synopsis is that the iPhone 3G is $53/unit cheaper to manufacture than the original iPhone according to analysts. This puts the cost to produce the iPhone 3G at $173 versus $226 for the original iPhone, and they go further to predict that iPhone 3G costs will fall to $148 in 2009. They go further to estimate that Apple is selling the iPhone 3G to Apple for $499, leaving Apple a huge $281 profit per unit (or about 56%).This means there is plenty of room for Apple to drop the price of the iPhone 3G to AT&T when they are ready to launch the iPhone Pro, in order to support AT&T dropping the iPhone 3G 8GB to $99, $49 or even free.Now … Continue reading

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To commemorate the launch of the second version of Apple’s iPhone, I’d like to revisit my original iPhone article from one year ago. In that article I theorized why the iPhone would not succeed, at least not in its first incarnation, and why it would not be until its third version that it would be a runaway success.So, one year on I still believe that it will be the third version that will cement the iPhone’s position in the same way that the third version of the iPod led to the iPod becoming pervasive. The iPhone definitely has the potential to become as pervasive as the iPod, but it is still not ready.When I look back at the specs I predicted would lead to ultimate success, Apple has only moved part of the way there with its second iPhone. If Apple is truly honest with people, this new iPhone really … Continue reading

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We are at an inflection point in the developed world, and the fate of your standard of living rests either in the your own hands (if you are an entrepreneur) or in the wisdom (or lack thereof) of a few key politicians.The question is will the direction be up or down?Economic factors in our newly globalized world dictate that individuals in lesser developed countries like China and India will experience rising wages and an increasing standard of living while individuals in the developed world experience flat or declining wages and standard of living in a race to the middle.This began happening some time ago, but has been buried under a pile of easy credit.Housing costs have increased, food and fuel prices are surging upwards along with commodity prices as demand grows faster than supply. Meanwhile, real wages are declining. Sounds like a depressing situation, right?Well, all is not lost. If … Continue reading

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Ever notice how long food ingredient lists have gotten over the past thirty or forty years?Distribution and logistics hurdles used to require that food was a local and fresh affair. Then television and new distribution and logistics capabilities enabled the creation of regional and then national grocery chains. This encouraged companies to make one centralized product in quantity for national distribution. The national distribution system lengthened the amount of time that products might spend in retailers’ supply chains, and ingredient lists began to lengthen as a result. To make matters worse, as automobiles enabled larger stores outside the city center with larger selections, floor space turned less frequently and retailers increased the pressure for longer shelf lives on top of the longer supply chain survival time. That is why you need a degree in chemistry today to decipher the average food item ingredients list.So now that our food has a … Continue reading

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I am pleased to announce the launch of the new multi-author Innovation Community at http://innovationcommunity.ning.comThe Innovation Community provides:A forum for people interested in driving business results and discussing innovation topicsCentralized access to the writings and videos of several visionaries:- Gary Hamel, Clayton Christensen, Geoffrey Moore, Michael Raynor, Braden Kelley, David Sable, Stephen Shapiro, and the minds of IdeoAccess to content from London Business School’s Management Innovation LabA way for you to connect with other people interested in innovationA place for you to share innovation content that others might enjoyI encourage you to check it out and help make it your own.Join the conversation at http://innovationcommunity.ning.com.

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skillet street food

          VS.           OK, there aren’t too many food concepts that I would call innovative, but here is one:It’s a business that is starting up here in Seattle called Skillet Street Food. It’s concept is that it retrofits Airstreams into working, mobile kitchens that serve “evolved cuisine” during breakfast and lunch at locations that change day-to-day. But not day-to-day in the you never know where it will be next sense. They have a calendar and tend to show up at the same spots once per week.Now I know you may be thinking to yourself, a mobile kitchen, what’s new about that?You may also be thinking to yourself, that sounds strikingly familiar. You might be thinking that sounds just like a taco truck, or roach coach as some would say, well except for the “evolved cuisine” bit.So what’s innovative about that?Well, it’s this: A taco truck has no story. Skillet Street is …

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