Author Archives: Braden Kelley

Technology has changed everything with music, which used to be free:Radio (still free)Records fixed music at a moment in time (hear the same song, played the exact same way, over and over)TV led to mass-marketing of musicArtists as brandsPeople want to have relationships with artists not record companiesFor more information on the talk, go here.

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Permission to fail and not micro-managing R&D teams is key.Have to think about shrink-wrapping maintenance and long-term service.Operationalizing technology is not easy- Many projects fail in operationalization”Technology Readiness Levels”- Learn MoreOnce a technology reaches consumer acceptance, potentially innovation stops.Gas to induce suspended animation?- Learn MoreFor more information on the talk, go here.

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Gen Y Research:We now will have four generations in the workplace at same timeHow they workHow they interactTech savvyHave a lot of experiencesThey demand the best in technology immediatelyGen Y is more motivated by having access to the latest than by moneyThey also enjoy accessibility and collaborationCollaboration is now part of the newer design schooling.The youngest employees could have the best potential to teach CEO’s how to successfully change culture.”If you are 1-2 degrees off your course at the beginning, years down the line you are miles off-course.”Multi-generational teams (if you can pull it off) can be very capable and effective.Designers gain insights and turn those into physical expressions:What are the tools to describe conceptual work? (film, etc.)Roger Martin – Design-based business thinkingReliability-based people – They like title, etc.Validity-based people – Seeking outcomesDeliver the message in the language that can be heard.Gen Y – “Alternative Postures”"At work” versus “On …

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Jason Fried of 37Signals.com told a story about his decision to learn how to cook. What he found is that he ended up buying his cooking gear from people who were teaching him things. The cookbooks and the cooking gear were from famous chefs.”Why don’t companies have cooking shows?”"Can you out-teach or out-share the competition?”The 37signals hiring philosophy is not to hire people who don’t use Macs or who make spelling mistakes on their resumes.37signals tries to create an audience by teaching and sharing rather than spending money trying to reach people in the traditional manner.”People are coming to us”You can even create and stream video at places like justin.tv.”We’ve put up about 100 essays on how we do things” – for free, but at the same time:PDF -> $500k in income (packaged up free content)Book -> We sell a few thousand a month (same free content)Workshops -> about …

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TheVisualMD site will be useful for both physicians and consumers.We are starting with hypertension and then will continue to build out the site one condition at a time.I encourage everyone to check out the site.Good use of storytelling to make things more compelling than the text-based competition.”We need to inspire people to take control of their lives.”For more information on the talk, go here.

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Curt Columbus heads up Providence’s Trinity Rep theater company and started off his talk speaking about Robert D. Putnam’s book “Bowling Alone”.Here are some of they key insights from Curt’s storytelling session:”We lack places for random interaction.”"We sit on airplanes next to people we never talk to…”"The end of democracy lies in that isolation from random interaction…”Trinity Rep has instituted post-show discussions of the performance, theatergoer to theatergoer (no experts), and fully 30% of attendees now stay after to discuss with their fellow audience members what they just saw.”The death of culture is when it becomes something you purchase…”Trinity Rep is trying to move from a transaction funding model to an ownership funding model because people naturally show more care for the things they own than the things they rent. They are also trying to move from mass media selling to social selling, which begs the question:Can selling to …

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Mark Ecko, leader of Mark Ecko enterprises gave a show and tell about how he came up with the Rhino as the symbol for the Ecko brand.It was interesting to hear about how he went from airbrushing t-shirts in his garage in high school and a start as a pharmacy student at Rutgers to eventually creating a major urban fashion house.Apparently the Rhino came from playing with Star Wars action figures as a kid and his friend getting a Ton-Ton for Christmas but him not getting one for Hanukah, so he used one of his father’s driftwood rhinos and he always kicked his friend’s Ton-Ton’s ass when they fought.He then told a story about how the Star Wars Storm Trooper hoodie (and other Star Wars licensed line came to be). Briefly:Mark was in Japan and saw an unauthorized George Lucas action figureHe bought the action figureMark had bought a …

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