Author Archives: Braden Kelley

Build a common language of innovation on your team

Free phone calls. Will they prove to be a passing fad or will the telecommunications companies have to learn to adapt to a world where people expect to communicate for free (or nearly so)?First it was Skype, then it was Jajah and iChat, but we also can’t forget the impact that Vonage has had despite its financial struggles. The tech savvy are becoming used to phone calls and video chats being extremely cheap, if not free. As this segment of customers grow and consumers of traditional telecommunications services shrinks, what will become of traditional telephony businesses?People have been exploring the idea of ad-supported mobile phone networks to provide free phones to people willing to listen to advertisements before making calls. So, what is next?Don’t tell anyone, but in one important way, the tech bubble never burst, entrepreneur’s enthusiasm to generate the next web business churns forward at a frenetic pace. … Continue reading

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Today’s telecommunications world is full of choices. It used to be that if you wanted to call someone, you picked up your landline and made a call. Now you can use a landline, a calling card, a mobile phone, a VOIP phone, Skype, or Jajah. Different options have their own best uses. If I want to dial in to a conference call using a toll-free number, I use my landline. If I want to call a friend long distance within the United States I use my mobile phone on nights/weekends. If I want to call someone internationally I use Jajah or a calling card.I’ve been using Jajah for some time and I love the simplicity and the rates. I find Jajah more useful than Skype. There is no software or headset to worry about. You just go to the web site, create an account the first time, type in the … Continue reading

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Build a common language of innovation on your team

Where would our technology industries be without the early adopters?Our technology industries thrive on those people and companies who are willing to pay high prices for the latest in entertainment technology or business solutions. Personally, I don’t have the time to beta test new technologies, either as public betas or as newly released products, so I am very happy that the early adopters are so eager and ready to do so.Because it interests me and because it is part of my job to identify where we are headed, I stay up on the latest technology; but, when it comes to parting with my hard-earned cash, there has to be a rational reason to do so.Case in point, digital television. Starting in 2009, all television signals will be digital, so there is this big push in the marketplace to sell people hi-definition digital-capable televisions. At the same time there is a … Continue reading

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Build a common language of innovation on your team

I finally got around to setting up a Facebook profile yesterday and first I must say that Facebook is going to kick Myspace’s you know what. Myspace may not all but disappear off the planet like Friendster, but Facebook will soon be number one from what I’ve seen.First off, the Friendster application is infinitely easier to use, and I don’t seem to be getting friend requests from random people I don’t know. Facebook is also making the genius move of setting itself up as an application platform and opening itself up to the innovation of third party developers. Facebook has had the wisdom to create an advertising revenue sharing model for these applications, enabling both itself and the developer to profit from the creation of a richer, infinitely customizable user experience. I’m even entertaining the idea of dropping off Myspace in protest of what I see to be a hard … Continue reading

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Build a common language of innovation on your team

Why is it so hard for airlines to innovate?I just came across a site called flightaware.com that shows you the exact location of all airline flights. Why is this so great?Well, as a business traveller, knowing about flight delays ahead of the masses (even before the airline is likely to alert you), allows you to jump the queue to switch flights before it becomes a stampede. This is an incredibly powerful tool that may just get you home in time for your daughter’s piano recital.So, why didn’t the airlines launch this first? They’ve got IT budgets, hundreds or probably thousands of times larger than this startup, plus decades of industry knowledge. They should have unparalleled insights into the mind of the air traveller, yet they missed this. For sure they have access to this same data, if not even better sources, yet they have not been able to envision the … Continue reading

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Build a common language of innovation on your team

Engadget has an article on a 300 MPG car that Aptera is now beginning to accept pre-orders for. Apparently, they intend to deliver it in twelve months. I would contend that this automobile is an invention not an innovation, because there are already hybrid cars in the marketplace and this automobile will likely prove more useful than valuable. I believe it will be a niche player rather than a truly transformational product introduction, but I guess we will see. Toyota and other hybrid manufactures will be introducing plug-in varieties in the next few years along with better capacity batteries, improving MPG on both fronts. Invention or innovation? Niche or mass acceptance? What do you think? Don’t miss an article (3,950+) – Subscribe to our RSS feed and join our Innovation Excellence group! Braden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley … Continue reading

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Build a common language of innovation on your team

The online world is changing, are you ready to change with it?The web is all about trying to drive as many visitors to your site as possible and then “converting” them once they arrive. The only problem is that every site has the same goal. As a result, sites are reluctant to do anything that might reduce the length of time a visitor spends on their site or to lead traffic away from their site. This has deterred some sites from accepting advertising or content that might otherwise enhance their site.In the Web 2.0 world it is less necessary for advertising or content to link out, and this opens up tremendous opportunities for companies and entrepreneurs with vision. Web 2.0 site designs reduce some of the resistance of site owners to allowing external content on their site. This is because external content providers can now build widgets that bring additional … Continue reading

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