Author Archives: Braden Kelley
Day One at Business Innovation Factory (BIF-4) was quite interesting. The storytelling format was interesting and a bit of a departure from the canned Microsoft PowerPoint routine.I will have to post my detailed thoughts tomorrow as I had to do a bit of work for my large software company and marketing agency clients before I could start blogging tonight. So in the meantime, here is a run-down of the Day One speaker line-up and what they spoke about:Saul Kaplan (Chief Catalyst – Business Innovation Factory)- WelcomeJohn Abele(Co-Founder – Boston Scientific)- Finding the USS GrunionMark Ecko (Founder – Ecko Enterprises)- How Ecko and its logo came to beCurt Columbus (Trinity Repertory Company)- The need for random interactionAlexander Tsiaras (Founder – thevisualmd.com)- Visual anatomyJacqueline Novogratz (Founder – Acumen Fund)- Social capitalismJason Fried (Co-Founder – 37Signals)- Building an audienceMatt Cottam (Business Innovation Factory)- Nursing Home of the Future projectJames Ludwig (Steelcase)- Generation YRichard … Continue reading
This week I will be attending the Business Innovation Factory (BIF-4) conference in Providence, Rhode Island. The focus of the conference is of course innovation, but seeking to bring it to life with storytelling. I will do my best to bring you highlights from some of the most interesting stories and the most intriguing insights.If you happen to also be attending this conference, look for me or send me your details via the “Contact Us” part of the web site, I’d love to hear:What you think of the blogYour thoughts on innovationWhat you would like to see me write aboutHappy Innovating!
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People used to take it for granted that when it came to airlines and hotels that you bought an anonymous seat or room, and you bought site unseen. Then the traditional airlines came along and introduced seat picking applications that allowed you to pick exactly the seat you wanted or see how full a flight was (helpful if you’re on the fence).Now Homewood Suites has introduced the same concept to the hotel industry and taken it a step further by showing you photos of the room you might be choosing and how close it is to the ice machine or the elevator.Some people may find room picking to be an incremental improvement, but I would like to make a case for this to be seen as an industry innovation, and here’s why:It changes the conversation – It’s no longer “is a room available”, it’s “what are my choices”It improves the … Continue reading
As discussed in my previous post, GM is betting a lot on the Chevy Volt as a potential savior for the company. GM plans to deliver the Chevy Volt in November 2010.However, yesterday, I came across two articles in the Seattle Times that cast additional doubt on whether the Chevy Volt will be the savior that GM thinks it will be. The first article was about how Chrysler is currently developing three electric or extended range electric vehicles for release in 2010. Chrysler did say however that it will probably only deliver one of the three vehicles on that timeline. But which one?In a related article it was announced that Toyota plans to introduce a plug-in version of their Toyota Prius hybrid next year (2009), a full year before the debut of GM’s Chevy Volt offering.I had previously theorized that Toyota would get to market before GM, and now it … Continue reading
I came across an interesting online/offline service called MagHound yesterday that probably falls into the category of useful but not valuable.Translation – While it may be a good idea, it is likely to fail to make money.Why do I think it will fail?Here are ten reasons:Do enough people really want to try lots of different magazines at once or actively manage switching amongst different ones every month?Maghound must build not only brand awareness, but also customer understanding of a new way of buying magazinesEven if they succeed in building awareness, customer inertia is a powerful force to overcomeAnnual subscriptions are cheaper (I get a lot of $10 offers these days)Potential Supplier Revolt – The kind of customers Maghound may be most likely to attract, may not be the kind of customers that the magazine companies want (people who sign up for a short time and then quit or switch)Ultimately, magazines … Continue reading