Author Archives: Braden Kelley

Role of Personal Branding in Innovation

I’ve been thinking a lot lately about personal branding, in part because several people have told me that I seem to do it pretty well, in spite of the fact that I would never call myself a personal branding expert or endeavor to make my living as a personal branding consultant. While I think the topic is an interesting one, it is more because I am curious about… Continue reading

Posted in Celebrity, Innovation, Open Innovation, Social Media, collaboration, marketing | 23 Comments
Making a Run for the Innovation Border

Do you ever see a product that makes you wonder either: (A) Why didn’t I think of that? (B) How come nobody ever thought of that before? Well, those are the thoughts that hit me when I opened the newspaper this morning and was greeted by a surprisingly tasty looking Waffle Taco that Taco Bell is launching to anchor their new breakfast menu. Continue reading

Posted in Innovation, Product Innovation | 2 Comments
The Men Who Stare at Goats - and Innovate

What makes you stop and stare? What inspires you? I’ve written many times about the role of inspiration in innovation, and there are lots of sources of both inspiration and innovation. For me, inspiration is so important to innovation that I put inspiration at the center of my Eight I’s of Innovation framework (traducido al español por Vanessa Lopez-De la O). Continue reading

Posted in Creativity, Innovation, Inspiration, collaboration | 3 Comments
Coca-Cola Looking to Bring Some Innovation to Your Home?

Recently I came across an announcement that Coca-Cola is partnering with Green Mountain Coffee Roasters to sell Coke products as part of Green Mountain’s new home beverage system slated for a release later this year. For those of you who aren’t familiar with Green Mountain, they make the popular Keurig in-home single-serving coffee machine (which became a popular home and office item after Nespresso’s patents expired). Is there any innovation here? Continue reading

Posted in Innovation, Leadership, Product Innovation, Strategy | 6 Comments
Is innovation going to the dogs?

What does the dog say? In case you missed it, a team from Scandinavia thinks that they’ve nearly cracked no, not the human-computer interface, but the dog-computer interface, so that some day soon we might in fact be able to understand man’s best friend. Continue reading

Posted in Psychology, Technology | 6 Comments
Starbucks Retail Innovation in Switzerland

What happens in Switzerland if you forget to buy your latte or cappuccino before you get on the train? Well, Starbucks has taken the next leap in connecting with customers as they make their rail connections, moving beyond retail locations in train stations across Europe to opening its first store on a Swiss Federal Railways (SBB) car, the national railway line for Switzerland. Continue reading

Posted in Consumer Innovation, Customers, Design, Innovation, marketing | 3 Comments
What is Deeper Learning?

We here at Innovation Excellence are passionate about innovation AND education, because it is not just companies that need to innovate, but countries too. And the countries that do the best job of educating the next generation of innovators will be the ones that will live at the top of the food chain and reap the monetary and societal benefits. Continue reading

Posted in Creativity, Innovation, education | 7 Comments