Author Archives: Braden Kelley

People-Centric Marketing

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ Cheerios. Introduced in 1941, there are now 13 varieties of Cheerios on the market, not including snack mixes introduced in 2008. Continue reading

Posted in Change, Innovation, Psychology, marketing | 3 Comments
Spreading Change

We’ve all seen the viral videos that seemingly come out of nowhere to garner millions of views on YouTube, videos like this one where five people play one guitar singing Goyte’s “Somebody That I Used to Know”, which as of this date has garnered more than 163 million video views. Now, surely Goyte’s version of the song couldn’t have possibly garnered more views than this viral sensation that Walk Off the Earth’s cover created, could it? Continue reading

Posted in Innovation, Strategy, collaboration, marketing | 2 Comments
Is working smarter foolish?

Last night I dreamed about the extremely unbalanced view of work in our societies, and woke up wondering whether working smarter is foolish. Why is that we lionize the workaholics among us and penalize those that find ways to be more efficient? Why is that we say “thank you for working so hard” to someone who takes sixty hours to complete a task and penalize the person who figures out how to do it in twenty hours by giving them more work to do? Continue reading

Posted in Leadership, Management, Psychology | 4 Comments
Nerd Fight - Microsoft Hololens vs. Google Glass

Wow! I have to start that word, because I’m not sure how else to describe what has just emerged from Microsoft Research in the new Microsoft HoloLens. And as I say in the title, if you watch the video below you’ll clearly see that Microsoft has just broke Google Glass – both lenses. It’s probably no coincidence that Google closed down Glass as a public project just days before Microsoft’s announcement. Continue reading

Posted in Design, Innovation, Technology, Visualization | 3 Comments
Agile Change is Coming

How fast is your organization capable of changing to continue to remain relevant and successful in the marketplace? The world is changing at an accelerating pace as new technologies are discovered, developed, released and adopted by consumers faster than ever before. At the same time companies are rising to global scale faster and large, successful companies are disappearing faster too. Continue reading

Posted in Change, Innovation, Strategy, Technology, The Economy | 10 Comments
Is Jibo the Latest Innovation to Join Your Family?

I wrote a couple of months ago about the Amazon Echo, the latest piece of hardware to emerge from the South Lake Union headquarters of one my city’s largest employers. A piece of hardware that follows in the wake of the successful Amazon Kindle and the failed Amazon Fire Phone. The Amazon Echo aims to get you to put a computer in the center of your living room and… Continue reading

Posted in Apple, Innovation, Psychology, Technology | 1 Comment
Mind the Change Gap

Are You Innovating at the Speed of Change? The world is changing all around us at an increasing rate, and individuals (and yes organizations too) are struggling to cope with this ever increasing pace of change. In fact, over the last 50 years the average lifespan of a company on the S&P 500 has dropped from 61 years to… Continue reading

Posted in Change, Feature Of The Week, Innovation | 8 Comments