Author Archives: Boris Pluskowski

If you’ve never been to the annual Business Innovation Factory conference (BIF as it is affectionately known), it’s really quite a trip. More of a mini-TED conference than anything specifically innovation related – it’s all about enabling people to share stories about things they’ve achieved, thought of, experienced, and so on. The end result is that you don’t necessarily walk away with a series of bullet point “To-Do”’s like you might at other conferences – but you do end up with a simmering pot of interesting thoughts and ideas just waiting to boil over the top. This year, two speakers said things that stuck in my head and kept me thinking. Such is the way my mind works that unfortunately I can no longer remember who they were – but I’m sure someone will eventually remind me in the comments below this post The first of these insights was …

“Authentic” is undoubtedly one of most echoed words in the Social World nowadays – applied especially liberally when explaining to companies the means by which they should be conveying themselves to the broader world in order to be heard. The term seems seldom explained more than that, and yet the implications are deep. It amuses me to no end that the word “authentic” has staged such an emergent come back into our vocabulary – not least of which when used to describe a media and communication form so recently embraced for its ability to allow people to engage in an almost schizophrenic array of multiple online personalities. Ironic then, that in the current online world that we’ve created, where it’s so easy to be anyone or anything you can imagine, it’s never been so important to simply be yourself. That in a world of Avatars, Second Lives, and Virtual Worlds … Continue reading

Recently I found myself at the W Hotel in Hoboken, accidentally (no really!) listening to an interesting story on one of the many breakfast shows on at that time. On that show, author James Fowler was describing research he had done that showed how social networks surrounding us can impact each of our lives in a much deeper way than most people realize. To make his point, (and the news presumably) he used as an example that divorce can be “contagious” amongst friends – mentioning that having a close friend experience divorce, increases the chance of your own divorce by 147%. Needless to say shock and horror ensued from the hosts and other assorted pundits on the show who naturally dislike the idea of someone asserting such high correlation to such a dreadful outcome. Yet when I thought about it, I don’t think I was really surprised. After all, it … Continue reading

It’s conference season again, and I find myself in the enviable position of being able to attend many of the top conferences on Innovation, Collaboration and Social Media and just soak in the rootin’, tootin’ and high faluttin’ knowledge that pervades the atmosphere at a good conference. So far this year I’ve had the chance to attend the Front End of Innovation in Boston, the World Innovation Forum in New York City, and the Spigit Innovation Summit in Half Moon Bay, California. If I’ve learned anything from nearly a decade of going to innovation conferences, it’s that you can learn just as much from the people attending a conference as you can from the speaking panel. Yet, in the same way that a speaker can turn out to be a bad penny at a conference, so can your interactions with fellow attendees. Over the years, I’ve started to realize that … Continue reading

Always an avid reader of the Financial Times, (one of the few decent news sources in an otherwise barren information landscape here in the US) I came across a great commentary/review by the FT’s always fabulous Lucy Kellaway on the “Money-Honey’s” (CNBC’s Maria Bartiromo) recent book “The Ten Laws of Enduring Success”. Lucy does amusingly short work of debunking the 10 laws that Maria came up with, and proposes a few laws of her own instead. Lucy’s Laws were so much better formulated (in my opinion) that it got me thinking about the “Laws” of successful Innovation programs – not least of which because I think the first couple would be the same as the ones Lucy came up with. So, here are my Four Laws of Enduring Innovation Success: Be Lucky – no matter how many different ways you squeeze it, Innovation is about luck.With your typical long term … Continue reading

Recently, I posted a response to all the wonderful comments and contributions that you all made to my last post on “Why Companies Shouldn’t Build Online Communities“. As I plan to delve further into this idea of “Social Teams”, I thought I’d re-post that reply as a post in its own right so as to make it easier for people to find and read – so here goes: Dear All, Many, many thanks for your responses – they’re both very welcome and very appreciated. I wanted to take some time to reply to some of the concerns that were expressed in the comments. It seemed that many of you think I was advocating that companies should no longer value the input of large groups of people. Far from it – the main point in the post was to point out that as a structure for large groups of people, the … Continue reading









