Author Archives: Bob Preston
Innovation in Social NetworkingThis is the fourth of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What is the role of social media in innovation? (Either inside or outside the organization)’. Here is the next perspective in the series:by Bob PrestonWhat comes to mind when I think of social networking is the typical idle gossip and tidbits of information from friends and family for personal updates on “what are you doing now?” Facebook, MySpace, Twitter, YouTube… We all know them for fun personal and individual social news which spreads faster than wildfire. Beyond the personal use of social networking, however, organizations in many industries are using social networking sites and tools for collaborating with stakeholders, ultimately driving business value and innovation.The use of social networking allows organizations to reach mass markets quickly, creating web 2.0 communities of stakeholders for viral word … Continue reading
“History should be our guide. The United States led the world’s economies in the 20th century because we led the world in innovation. Today, the competition is keener; the challenge is tougher; and that is why innovation is more important than ever. It is the key to good, new jobs for the 21st century. That’s how we will ensure a high quality of life for this generation and future generations. With these investments, we’re planting the seeds of progress for our country, and good-paying, private-sector jobs for the American people.”-President Barack Obama, August 5, 2009by Bob PrestonI’ve never been a big fan of pyramid diagrams, mainly because I think they are trite and overused. Every time I see a PowerPoint presentation using a pyramid to represent ‘strategy’ I immediately lose attention for the topic, thinking to myself, here we go again. I just returned from the World Business Forum in … Continue reading
