This is the third of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What do you consider the most important single development in innovation methodology?’. Here is the next perspective in the series: by Bob Donnelly Historically, most innovations have come from corporate research labs and entrepreneurs coming up with faster, better or cheaper solutions to consumer’s constantly changing requirements. However, today the dynamics of innovation have shifted dramatically from these traditional sources of innovation to what is the most important development in innovation methodology ever – the customer. The internet has enabled customers to now dictate to manufacturers what they need and want, and through their social networks share their experiences with others like them in ways that were never before available. The web and e mail have empowered customers with greater latitude over how they interact and on what … Continue reading →