Author Archives: Anthony Mills

Design Thinking Grows Up – Welcome to Experience Thinking

Prologue Design Thinking is an incredibly powerful way to approach the design of just about anything that involves an interaction with people (or other intelligent creatures).  Its underlying philosophy of Human Centered Design requires that we develop a comprehensive empathic understanding of the customer and their situation in a particular context.  This can only happen when we dissect the situation ...

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The Undeniable Power of the “Garage Experience”

If you’re like me and a lot of other entrepreneurs and intrapreneurs around the world, then you’ve likely romanticized – at least at some point in time – about what it must have been like in great companies like Apple, HP, Google, and Cisco when they were just getting their start – in their founders’ garages of all places (or ...

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The Only Three Swim Lanes that Matter to a Business

  In the course of my training with business leaders, we inevitably come to the existential business question… “What is the purpose of a business?” This is a great question, and one with a very simple answer. The purpose of a business is to create value. That’s it.  To create value.  Plain and simple.  That is what a business does. ...

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