Author Archives: Adam Schorr
This is the eighth of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘Who should be responsible (if anyone) for trend-spotting and putting emerging behaviors and needs into context for a business?’. Here is the next perspective in the series:by Adam SchorrIt is critical that businesses have a clear sense of the state of their current marketplace. They need to understand the needs of their customers, the relevant business models, the competition… But all of this is only good for keeping the lights on today. It does nothing to insure the future viability of a company because the world changes. New competitors emerge from nowhere. Business models grow stale and new ones are created. Customer needs change. In order to insure a healthy future, companies must remain aware of emerging trends, identify which are relevant and develop plans for responding.But who … Continue reading
This is the sixth of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What product or sector is in desperate need of innovation?’. Here is the next perspective in the series:by Adam SchorrWhile recent years have been a boon for innovation in various industries such as consumer electronics and automotive, the consumer packaged goods industry seems to be stuck serving up warmed over versions of past innovation. But while product innovation in CPG is badly needed, the true innovation crisis in CPG has to do with the fundamental business model. Although the players have been changing due to industry consolidation, the CPG industry continues to labor under a decades old business model whose foundational truths evaporated years ago.The essence of the CPG business model is as follows: One group of companies manufactures products that are perceived by consumers as significantly better … Continue reading
