Disrupt, Destruct, Digital – The Way of Future Life?

Disrupt, Destruct, Digital – The Way of Future Life? - Innovation ExcellenceI wanted to depart from just focusing on extolling innovation within this post – a sort of sound off, of sorts.

It seems in all I keep reading that we are being extorted to disrupt our enterprises before someone else does.

The constant threat of both those ‘known to us’ and those ‘unknown competitors’ who can simply raise money based on a disruptive concept, provide a different business model and then attack tomorrow leaves us with not a comfortable feeling does it?

We are told actually it’s all our own fault, it is in our won ‘complacency’ that we are losing our competitive advantages, even face extinction from these that attack and tear down, replacing it with something different and supposedly better. Did we really need this?

Can we learn to adapt as fast as all that is seemingly coming towards us?

There is so much disruptive power being harnessed that we are all facing an exponentially more complex and challenging environment. Why is there seemingly this determination to tear down many parts of the fabric of our society by challenging institutions, businesses and government structures?

Are many of these organizations so bad – inefficient granted, complacent most likely, and complicit in holding onto what they have achieved, most definitely. So arguably many can be rightfully challenged but what will be the eventual price for this disruption that is occurring all around us?

Unhealthy shifts in the chase for economic growth

The shift has placed the emphasis on the role of destruction rather than creation in driving different economic activity in present times. Will that change? This is getting uncomfortable, is this good for you or me, perhaps not?

This is becoming the game for a few to make money, I mean big serious money and are these not so worried over the wealth creation aspects of creating jobs, building communities, cherishing certain values or just recognizing those communities built up over many years can just shut down and life moves on?

Whole communities are being disrupted, left derelict, with hope changing to hopelessness; we are seeing a lot of social destruction, wrought by much of this current chase for change that is blowing through our global businesses.

The balance seems out of whack but from whose perspective? The incumbent or the usurper? what about the employee or the society that built up whole communities, reliant on that firm for its very existence. What are we destroying in the name of progress?

We need to embrace transition as the future way of living, ok, ok, I get it!

My need, and I think yours as well, is to stay alert and be aware. In many of our jobs there must be this chance to evolve, or we should move on. I don’t feel we can stand still long enough; we need to chance it far more by taking a number of different risks. Keep moving is part of our futures.

I believe we do become far more empowered in any transition if we chose to actually make the change, instead of rejecting it on the premise that there is no need for movement. There is no hiding place it seems.

I just feel far better ‘in transition’ it is that feeling that I am still pushing forward, what I do is in my hands than the alternative, when that moment that I have stopped I am being threatened with disruption and destruction.

Both are a little scary and will get exhausting. Extinction is very threatening….oh just screw it, just bring it on… whoopee I’m jumping !”

image credit: residentadvisor.net

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Paul Hobcraft runs Agility Innovation, an advisory business that stimulates sound innovation practice, researches topics that relate to innovation for the future, as well as aligning innovation to organizations core capabilities. Find him @paul4innovating

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