One of my business school professors, Freek Vermeulen, from my days at London Business School had this to say about innovation – “Innovation has been looked at from every conceivable angle, but we still repeat the same mistakes.”
London Business School has created this slideshare with five mistaken beliefs business leaders have about innovation. Enjoy!
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Braden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds B2B pull marketing strategies that drive increased revenue, visibility and inbound sales leads. He is currently advising an early-stage fashion startup making jewelry for your hair and is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. He tweets from @innovate.