Monthly Archives: February 2014

The Executive Broker

Given that social media provided an avenue for emerging strategists, there was precious little advice describing how an individual contributor could execute strategy. This is where the role of Invisible Executive was born.

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Does Twitter Help You Understand Customer Needs?

To examine this question, I assumed the perspective of a financial firm trying to get a better handle on the "paying for college" jobs-to-be-done. In aspirational, emotional terms, college continues to be a top goal of parents for their children, and of teenagers as well. In economic terms, colleges have an insatiable appetite for tuition increases.

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