What does the dog say?
In case you missed it, a team from Scandinavia thinks that they’ve nearly cracked no, not the human-computer interface, but the dog-computer interface, so that some day soon we might in fact be able to understand man’s best friend.
Well, this question begs another question, do we really care? Or do we really want to hear it all of the time?
They’ve launched an IndieGoGo campaign and have already exceeded their campaign funding goal, so I guess they’ll be moving their research and product development on to the next stage.
So, what do you think, if they push the product to the finish line, will it be an invention or an innovation?
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Braden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds B2B pull marketing strategies that drive increased revenue, visibility and inbound sales leads. He has recently begun distributing Innovation eLearning and is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. He tweets from @innovate.