I’ve developed a five-minute survey that is designed specifically for innovation practitioners at B2C and B2B companies. (If you are an innovation consultant or work for an innovation vendor, we respectfully request that you sit this one out.)
The purpose of the research is to understand whether companies utilize a common language for innovation (e.g., a set of definitions and/or a classification structure) in order to help executives, managers, innovation practitioners, and other employees communicate effectively in their pursuit of innovation. The results of this survey will be used in an upcoming report published by IX Research, which will be available to our subscribers.
If you complete the entire survey, you will receive a copy of the aggregate results as a thank you.
Thank you for participating in the research process with us. If you would like to be notified of future research initiatives, join the IX Research Panel! To opt in, simply update your Innovation Excellence preferences and select “IX Research Panel.”
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Doug Williams, Chief Research Officer and Principal Analyst, leads the development of IX Research. Doug is the primary author of IX Research‘s syndicated research reports, and is responsible for the development of the IX Research Panel and IX Custom Research lines of business. A former analyst at both Forrester Research and JupiterResearch, he launched and led Forrester’s innovation and co-creation practice for product strategy professionals. He authored 36 highly rated Forrester Research reports on innovation, open innovation, and co-creation, and was the primary author and developer of Forrester’s Open Innovation playbook. Doug tweets from @DougWilliamsMHD.