Yes, I am very early here. The paradigm shift in which companies to a high degree merge internal and external resources in order to bring out better innovation has just begun and companies will spend the next 5-10 years getting better at this. But still, what comes after this paradigm shift of innovation?
I think the question is quite interesting as this open innovation or external collaboration movement happens at the same as we see a more mature approach to innovation management led by a growing cadre of executives, who actually understand what innovation is in the modern sense (more than just R&D) and are willing to let this drive their business agendas.
Perhaps part of the answer to the question of this blog post lies in the last sentence. Perhaps the next movement is that we do not really talk much about innovation as this just becomes a part of doing business. If this is the case, then I have some questions for you:
- What kind of initiatives can help a company go from an innovation focus to simply just let this become part of the daily way of doing business? What are the key elements in making this happen?
- Would it be a good idea to simply “forbid” the use of the term innovation? If so, what should we do instead in order to rally people around the innovation movement? Tricky, I know…
- Do we have any corporate cases in which this is already happening?
Tough questions, great discussion?…
image credit: big thing image from bigstock
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Stefan Lindegaard is an author, speaker and strategic advisor who focus on the topics of open innovation, social media and intrapreneurship.