Why Corporate Innovation Fails – Survey Insights

Why Corporate Innovation Fails – Survey InsightsI am currently looking into why corporate innovation fails and how corporate innovators deal with this failure. A key element of this research is a survey and I am very pleased to have received 103 responses so far.

You can check out the survey here: Corporate Innovation and Failure – A Short Survey. If you work with innovation in some capacity in a company with more than 250 employees, perhaps you would like to share your views.

I promised that I would share the results of the survey with the readers of my blog so here you can can download the summary: Survey Results – PDF Summary

The survey brings out some interesting insights and I will now look further into this and share my reflections in upcoming blog posts and in my e-book which is due March 2013.

It would be great to hear your views as well and as a discussion starter, you get some of the questions and replies here:

Question 4: To what level is failure acceptable in your innovation team

Less than 50% view failure as an inevitable part of the innovation process

Question 7: What levels are most often responsible for innovation-related failure in your organization?

Here internal factors such as the business unit, organization and team clearly take the lead here over external factors such as industry and macro issues.

Question 11: What are the most common causes of innovation failure in your organization?

• Too much focus on products and technologies rather than considering all aspects in bringing innovation to market (55%)

• Unrealistic expectations from top management regarding the resources and time required to achieve innovation (54%)

• In-adequate resources – budget, people, infrastructre: (51%)

Any thoughts? Download the summary,  Survey Results – PDF Summary, and let me know what you think!

image credit: headfullofbooks.com


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Stefan LindegaardStefan Lindegaard is an author, speaker and strategic advisor who focus on the topics of open innovation, social media and intrapreneurship.

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3 Responses to Why Corporate Innovation Fails – Survey Insights

  1. Stefan: Thank you for this. Am looking forward to reading the results of your survey. Here’s a link to my take on this topic — not the result of a survey, simply the distillation of what I’ve observed in my consulting work over the past 25 years. I now have this content distilled down into a card deck as a way to get my clients to really take a look at the phenomenon — a kind of “quick needs assessment” that gets the conversation started. http://www.ideachampions.com/weblogs/archives/2012/05/post_50.shtml

    Keep up the good work. I really appreciate where you are coming from and the contribution you are making to the conversation.

  2. Thanks Stefan.

    Interesting.

    The response re partners in Q11 is interesting? Only 27% felt that innovation failure was due to a ‘lack of external partners’ – yet in the recent GE Innovation Barometer (and reflecting their survey results from previous years…) – nearly 87% of 3000 senior leaders across agreed that they could innovate more with partnerships and collaboration? Is this because your sample are already having success with partnerships and collaborations? Or is it because, they are not recognising the importance of third party contributors? My blog on this here: http://goo.gl/4daAr

    Another number that does stand out for me is Q7 with nearly 67% citing business unit level as the cause of innovation failure. So much delivery is reliant upon engaging across the business (T-Shaped etc.) – and this seems to be a recurring theme in a lot fo studies in this area. Forrester survey of marketers last year reported that 30%+ of marketers saw a lack of internal collaboration as the main barrier to innovation – and 33% saw a lack of external collaboration as being the reason.

    All the best,

    AA

    Andrew Armour
    Benchstone Ltd.
    andrewarmour.com

  3. Thanks for sharing this Stefan.

    Interesting …

    The response re partners in Q11 is interesting? Only 27% felt that innovation failure was due to a ‘lack of external partners’ – yet in the recent GE Innovation Barometer (and reflecting their survey results from previous years…) – nearly 87% of 3000 senior leaders across agreed that they could innovate more with partnerships and collaboration? Is this because your sample are already having success with partnerships and collaborations? Or is it because, they are not recognising the importance of third party contributors? What are your thoughts on this?

    My blog on the GE Innovation Barometer piece is here: http://goo.gl/4daAr

    Another number that does stand out for me is Q7 with nearly 67% citing business unit level as the cause of innovation failure. So much delivery is reliant upon engaging across the business (T-Shaped etc.) – and this seems to be a recurring theme in a lot fo studies in this area. Forrester survey of marketers last year reported that 30%+ of marketers saw a lack of internal collaboration as the main barrier to innovation – and 33% saw a lack of external collaboration as being the reason.

    The issue seems to be not one of creativity & inventiveness – but rather, connecting & commercialising..

    All the best,

    AA

    Andrew Armour
    Benchstone Ltd.
    andrewarmour.com

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