Sustainable business growth is the key to long-term value creation for companies large and small. Financial measures, such as earnings per share, compound annual growth rate, etc. are traditionally used as the basis to determine the future growth prospects of individual companies. While these factors will always be critical, they are fundamentally trailing indicators that are unable to accurately indicate a company’s future growth prospects—the key ingredient for enterprise value creation.
To address this issue, The Growth Strategy Co. developed the Growth Posture Index® (GPI). As a new enterprise measure and management tool, the GPI™ illuminates organizational strengths and weaknesses in specific growth-related categories of competency and readiness, equipping companies to take preemptive action to improve their future growth prospects.
The GPI was developed based on extensive quantitative research of high-growth and low-growth companies, semistructured interviews, rational processes and qualitative analysis conducted by The Growth Strategy Co. The resulting GPI architecture is comprised of 33 factors that are organized into six (6) organizational competency areas and two (2) organizational readiness conditions.
Application of the Growth Posture Index can help companies bring a comprehensive and consistent approach to measuring, understanding, targeting and taking action on the factors that can either inhibit or enhance future growth prospects. Through its proprietary algorithm, the GPI has the potential to help companies improve their overall growth posture, overcome readiness and competency weaknesses, and convert their strengths and challenges into sources of new growth opportunities.
image credits: growthstrategy.com
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Wayne Simmons is an accomplished executive, innovator, value creator, and entrepreneur and co-author of GrowthThinking: Building the New Growth Enterprise. As CEO and Co-Founder of The Growth Strategy Company, Wayne leads the vision, strategy and growth of the company. He has worked for global advisory firms Ernst & Young, Deloitte Consulting, and has been a trusted advisor to C-level executives at Fortune 500 corporations, venture capital firms, and small and midsized companies. Wayne was trained in airborne reconnaissance for US Army Intelligence; and is an alumnus and Fellow of The Wharton School of the University of Pennsylvania.
Keary Crawford is a results-driven executive leader with extensive experience in operations, M&A and finance for start-up, entrepreneurial and middle-market companies. As co-founder and COO of The Growth Strategy Company, she manages the strategic growth and vision, and day-to-day operations; and is co-author of GrowthThinking: Building the New Growth Enterprise. Keary was trained in Behavioral and Social Sciences and is a Fellow and alumna of the Executive Development Program at the Wharton School of the University of Pennsylvania.