How to Build SEO into Content Strategy

Posted on January 22, 2013 by Innovation Excellence

Let’s be honest: for most content strategists and other people working with online content, SEO is the worst part of the job.

It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.

But SEO doesn’t have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.

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    3 Responses to How to Build SEO into Content Strategy

    1. Pingback: How to Build SEO into Content Strategy - Innovation Excellence (blog) | Social Media and SEO Marketing | Scoop.it

    2. SamDave says:
      January 25, 2013 at 4:21 pm

      ya man!! i think this is the new scenario of seo from now onwards…

      Reply

    3. Pingback: How to Build SEO into Content Strategy - Innovation Excellence (blog) | Seo KEYWORDS | Scoop.it

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