The following potential innovation came across my desk today, and admittedly I often don’t give many of these a second look because they can distract me from client work, but this one caught my eye as I was in the mood for a diversion or some inspiration.
This potential innovation grabbed me because they had a different approach to solar power and already purportedly have convinced two universities in Missouri to work with them, and also because they did a good job of pouring their heart and soul into raising money on IndieGoGo to take their invention design to the next stage of prototyping.
Do I know these people personally, no.
Am I intrigued? Yes.
What do you think, does this technology have the potential to become a future innovation that we all use?
If so, where do you think their best, most profitable (and thus most likely to adopt) applications will be?
In a way they remind me of another potential innovation that is being developed in my backyard that is focused on developing small scale hydroelectric power. That company is called Hydrovolts and they have been making slow, but steady progress with their invention with some contest wins such as winning the 2012 Global Cleantech Cluster Association Award.
So will HydroICE Solar build momentum in a similar way?
Will this article help or hurt them?
I guess we’ll see.
If you’d like to support their efforts, you can visit their IndieGogo page and pledge your support you feel so inclined.
Or if you think they’re full of midwestern compost?
If so, sound off in the comments.
Braden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds B2B pull marketing strategies that drive increased revenue, visibility and inbound sales leads. He is currently advising an early-stage fashion startup making jewelry for your hair and is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. He tweets from @innovate.