Over the past decade, display advertising has evolved from being static display ads to engaging formats across multiple platforms with numerous features from dynamic messaging to to interactive video. Take a look back at how the industry has evolved and what digital advertising means today.
Our Tech/Media Innovation Journey…”What a Long Strange Trip It’s Been”:
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A serial CEO and innovation speaker, Dean DeBiase is the Chairman and CEO of entertainment.com, co-founder of boardroominnovation.com and Innovation Excellence, and a co-author of The Big Moo.
…and that’s not even counting advertising embedded within video game content, either statically or dynamically-retrieved (circa 2007-ish), or the modern trend of advertising as a form of currency: the vast majority of “free” mobile apps operate on the premise of a user paying with their attention to advertising within the app rather than with money up front.
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