The light bulb did not replace the candle. It replaced going to bed early. The motor car did not replace the horse. It replaced staying at home. Every major innovation has primary consequences and secondary consequences. The secondary consequences look obvious in hindsight but they were not obvious at inception. Who in 1985 would have anticipated that the internet would mean that music downloads would kill major record labels or that an innovation like Wikipedia would finish Encyclopedia Britannica?
So let’s spend a moment speculating on the impact of a big innovation that appears to be heading our way – driverless cars. Google and others have demonstrated prototypes that perform very well. Most of the technology needed is already in place. See this video interview from the Economist.
The primary consequence of this innovation will be that fully automated cars replace conventional cars and drivers become passengers. What will the secondary consequences be?
Once again I turn to the Economist in which Schumpeter speculates on this. He forecasts that some of the secondary effects might be:
- Hospitals will need fewer emergency rooms and orthopaedic wards as the rate of road traffic accidents is dramatically reduced.
- Hotels will lose business as tourists and businessmen sleep overnight in their travelling vehicles.
- Taxi and car-rental businesses might merge into one automated pick-up and drop-off service.
- Much less need for motor insurers and brokers.
- Bad news for lorry drivers and cabbies.
- A boon for country pubs no longer affected by drink-drive laws.
- Less demand for road signs, traffic light, signals and guard rails.
- Less need for traffic police and traffic wardens (automatic cars will be programmed to obey the law).
- A rise in house prices in more distant suburbs as greater commuting distances become easier.
- Less demand for city car parks and meters and less revenue for local authorities (the cars can be sent home or elsewhere).
Worldwide over 100,000 people are killed in road accidents every month and the figures are rising. Nearly all road accidents are caused by driver error. This is the single most compelling argument for the driverless car. You and your children will be safer. But the other consequences will be many and varied including some of those above and some that we just don’t anticipate.
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Paul Sloane writes, speaks and leads workshops on creativity, innovation and leadership. He is the author of The Innovative Leader and editor of A Guide to Open Innovation and Crowdsourcing, both published by Kogan-Page.